{"title":"Japanese Green Tea","description":"Follow us on our \u003ca href=\"https:\/\/www.youtube.com\/channel\/UCNhMVNJSSK6V3od52zxxGog\" target=\"_blank\" title=\"YouTube Channel\" rel=\"noopener noreferrer\"\u003eYouTube Channel\u003c\/a\u003e!  We're spreading our passion and knowledge about tea in weekly videos so you can learn more about our amazing teas.","products":[{"product_id":"kisen","title":"Kisen - Japanese Sencha from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eKisen - Japanese Sencha from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eKisen is the entry point into Shogyokuen's sencha range - a Japanese green tea from Uji, Kyoto, produced by a family-run factory established in 1827. Clean, bright, and refreshing, it is Uji sencha at its most accessible: honest character, reliable quality, and a price that makes daily brewing practical. For anyone exploring Japanese green tea for the first time, or looking for a trusted everyday sencha from a verified Uji producer, Kisen is the right starting point.\u003c\/p\u003e\n\u003ch2\u003eAbout Kisen\u003c\/h2\u003e\n\u003cp\u003eKisen is part of our Japanese Sencha collection and is sourced exclusively from Shogyokuen in Uji, Kyoto. Shogyokuen's sencha range is produced with the same commitment to cultivar transparency and production quality that defines their matcha - every tea in the range is traceable to its Uji source and produced under the oversight of master blender Hiroshi Kobayashi.\u003c\/p\u003e\n\u003cp\u003eKisen represents the accessible entry into that range. Sencha from Uji carries the region's natural advantages - rich soil, moderate climate, and centuries of accumulated production knowledge - even at the entry level. The result is a cup that is noticeably cleaner and more refined than mass-market Japanese green teas.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Clear, pale golden-green\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Light, clean\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Short to medium, refreshing\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Moderate\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Gentle\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eKisen brews a clear, pale golden-green liquor with a light, clean body and a refreshing, short-to-medium finish. Fresh green notes lead the cup - grassy and direct - softened by a gentle natural sweetness and a mild umami undertone. Slight astringency gives structure without sharpness. The overall profile is honest and undemanding - a sencha for daily drinking that rewards good brewing technique without punishing imprecision.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Kisen\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 4-5g per 150ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 70-75°C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 60-90 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 2-3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePour the water fully after each infusion to prevent over-steeping. Each subsequent infusion shows slightly different character - the first is fresh and grassy, the second softer and rounder, the third lighter and sweeter. For cold brew, use 8-10g per 500ml of cold water and steep in the fridge for 6-8 hours.\u003c\/p\u003e\n\u003cstrong\u003eEquipment:\u003c\/strong\u003e A kyusu (Japanese side-handle teapot) produces the best results. A small teapot with an infuser, a gaiwan, or an infuser mug all work well.\n\u003ch2\u003eHow Kisen Compares\u003c\/h2\u003e\n\u003cp\u003eKisen sits at the entry point of the Shogyokuen sencha range. One step above, \u003ca href=\"\/products\/asatsuyu\"\u003eAsatsuyu\u003c\/a\u003e uses the Asatsuyu cultivar - naturally sweeter, more umami-forward, and distinctly more complex. Further up, \u003ca href=\"\/products\/ikyu-no-sato\"\u003eIkyu No Sato\u003c\/a\u003e, \u003ca href=\"\/products\/uji-hikari-sencha\"\u003eUji Hikari\u003c\/a\u003e, and \u003ca href=\"\/products\/yamashiro-no-ka\"\u003eYamashiro No Ka\u003c\/a\u003e take the range into increasingly refined single-cultivar expression. For those who want to explore Japanese green tea without committing to a high price point, Kisen is the honest, reliable starting position.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eKisen is produced by Shogyokuen, a family-run tea factory established in 1827 and led today by master blender Hiroshi Kobayashi. The sencha originates from Uji, Kyoto - one of Japan's most historically significant tea-growing regions, and the same source as Shogyokuen's full matcha range.\u003c\/p\u003e\n\u003cp\u003eChaseki holds exclusive Thailand distribution rights for Shogyokuen's full tea range. Every tea we carry from this producer is traceable, transparently labeled, and sourced through a direct relationship - no intermediaries, no anonymous blending.\u003c\/p\u003e\n\u003ch2\u003eTrusted by Thailand's Matcha and Tea Community\u003c\/h2\u003e\n\u003cp\u003eChaseki has specialized in Japanese matcha and tea since November 2018 and has supplied Thailand's professional tea industry since 2020, training more than 2,500 students through workshops on Japanese tea preparation, sourcing, and business. The Shogyokuen sencha range is a consistent recommendation for customers exploring Japanese green tea beyond matcha.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging\u003c\/h2\u003e\n\u003cp\u003eKisen is available in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100g, 250g, 500g, and 1,000g pouches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStarting at THB 315 per 100g. Wholesale pricing available for verified B2B accounts.\u003c\/p\u003e\n\u003ch2\u003eHow to Store Sencha\u003c\/h2\u003e\n\u003cp\u003eStore Kisen in a cool, dry, dark place away from light, heat, and strong odors in an airtight container. Consume within 3-4 months of opening for best flavor. If refrigerating, return to room temperature before opening.\u003c\/p\u003e\n\u003ch2\u003eLearn More\u003c\/h2\u003e\n\u003cp\u003eNew to Japanese sencha or interested in exploring Uji green teas? Visit our \u003ca href=\"\/pages\/learn\"\u003eeducational library and video tutorials\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch4\u003eHow do I brew Kisen sencha?\u003c\/h4\u003e\n\u003cp\u003eUse 4-5g of leaves per 150ml of water at 70-75°C. Steep for 60-90 seconds. Pour fully after each infusion to prevent over-steeping. Kisen can be steeped 2-3 times. Cooler water and shorter steeping bring out sweetness; hotter water and longer steeping increase bitterness.\u003c\/p\u003e\n\u003ch4\u003eWhat makes Uji sencha different from other Japanese senchas?\u003c\/h4\u003e\n\u003cp\u003eUji is one of Japan's most historically significant tea regions, known for deep color, pronounced umami, and refined flavor. Shogyokuen's production expertise adds further refinement - even entry-level Uji sencha like Kisen is noticeably different from mass-market Japanese green teas.\u003c\/p\u003e\n\u003ch4\u003eIs Kisen good for cold brew?\u003c\/h4\u003e\n\u003cp\u003eYes. Use 8-10g per 500ml of cold water, steep in the fridge for 6-8 hours. Cold brewing brings out natural sweetness and reduces bitterness - ideal for Thailand's warm weather.\u003c\/p\u003e\n\u003ch4\u003eHow does Kisen compare to Asatsuyu sencha?\u003c\/h4\u003e\n\u003cp\u003eKisen is clean, bright, and refreshing - the everyday cup. \u003ca href=\"\/products\/asatsuyu\"\u003eAsatsuyu\u003c\/a\u003e is the Asatsuyu cultivar sencha - naturally sweeter, more umami-forward, and more complex. One step up in character and price.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between sencha and matcha?\u003c\/h4\u003e\n\u003cp\u003eSencha is a loose-leaf tea steeped and strained. Matcha is stone-ground powder whisked directly into water or milk. Sencha produces a clearer, lighter cup. Matcha is more concentrated and intense.\u003c\/p\u003e\n\u003ch4\u003eIs Japanese sencha high in caffeine?\u003c\/h4\u003e\n\u003cp\u003eModerate caffeine, generally lower than matcha. Cooler water and shorter steeping produce a lower-caffeine cup. L-theanine smooths the effect into calmer, more sustained alertness.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki sencha sourced directly from Japan?\u003c\/h4\u003e\n\u003cp\u003eYes. All from Shogyokuen, Uji Kyoto, established 1827. Direct producer relationship, no intermediaries.\u003c\/p\u003e\n\u003ch4\u003eHow should I store loose-leaf sencha?\u003c\/h4\u003e\n\u003cp\u003eStore in a cool, dry, dark place in an airtight container. Consume within 3-4 months of opening. Return to room temperature before opening if refrigerated.\u003c\/p\u003e\n\u003ch4\u003eCan I use sencha for cooking or recipes?\u003c\/h4\u003e\n\u003cp\u003eYes. Brewed sencha works as a base for rice, soups, and light sauces. Ground leaves can add green tea flavor to recipes, though more subtle than matcha.\u003c\/p\u003e\n\u003ch4\u003eWhat teaware do I need to brew sencha?\u003c\/h4\u003e\n\u003cp\u003eA kyusu with a built-in strainer is traditional and ideal. A small teapot with a removable infuser, a gaiwan, or an infuser mug all work. Use 70-75°C water and avoid over-steeping.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki sencha suitable for cafes and professional use?\u003c\/h4\u003e\n\u003cp\u003eYes. Available in larger formats for specialty tea menus. Contact us for wholesale pricing.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between sencha and gyokuro?\u003c\/h4\u003e\n\u003cp\u003eSencha is grown in full sun - bright, grassy, moderately astringent. Gyokuro is shaded 20+ days, producing a much richer, sweeter, more umami-forward cup. Gyokuro is brewed cooler and is significantly more expensive.\u003c\/p\u003e\n\u003ch2\u003eRelated Products\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/asatsuyu\"\u003eAsatsuyu\u003c\/a\u003e - Asatsuyu cultivar sencha, one step up with more sweetness and umami\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/ikyu-no-sato\"\u003eIkyu No Sato\u003c\/a\u003e - mid-range Uji sencha with greater complexity\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/tsuki-no-hikari\"\u003eTsuki No Hikari\u003c\/a\u003e - entry-level Uji gyokuro for those drawn to richer, more shaded teas\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/pages\/how-to-brew-sencha\"\u003eHow to Brew Sencha\u003c\/a\u003e - our full brewing guide\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868857909405,"sku":"SHO-SEN-KIS-100S","price":315.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868857942173,"sku":"SHO-KIS-250G","price":700.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868857974941,"sku":"SHO-KIS-500G","price":1245.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868858007709,"sku":"SHO-KIS-1000G","price":2215.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Sencha-Kisen-100g.jpg?v=1777113085"},{"product_id":"asatsuyu","title":"Asatsuyu - Single Cultivar Sencha from Uji, Kyoto by Shogyokuen","description":"\u003cp\u003eHome \u0026gt; Japanese Tea \u0026gt; Sencha \u0026gt; Asatsuyu\u003c\/p\u003e \u003cstrong\u003eAsatsuyu - Single Cultivar Sencha from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e \u003cp\u003eAsatsuyu is a single-cultivar sencha from Uji, Kyoto, produced by Shogyokuen - a family-run tea factory established in 1827. Named after the Japanese word for 'morning dew,' Asatsuyu is one of Japan's most distinctive and prized tea cultivars - naturally sweet, unusually smooth, and noticeably low in astringency. It is the sencha for people who think they don't like sencha, and the one that experienced green tea drinkers return to consistently.\u003c\/p\u003e \u003ch2\u003eAbout Asatsuyu\u003c\/h2\u003e \u003cp\u003eAsatsuyu is part of our Japanese Sencha collection and is produced exclusively from the Asatsuyu cultivar - a natural mutation variety valued for its exceptional natural sweetness, high L-theanine content, and very low catechin levels.\u003c\/p\u003e \u003cp\u003eLow catechins mean very low astringency. High L-theanine means pronounced sweetness and umami. The result is a sencha that is dramatically smoother and rounder than typical Japanese green teas - closer in character to a shaded gyokuro than a standard full-sun sencha, but produced without shading and at a significantly lower price point.\u003c\/p\u003e \u003cp\u003eAt Shogyokuen's production level - sourced from Uji and refined by master blender Hiroshi Kobayashi - Asatsuyu shows the cultivar at close to its full potential.\u003c\/p\u003e \u003ch2\u003eTaste Profile\u003c\/h2\u003e \u003cstrong\u003eLiquor:\u003c\/strong\u003e Clear, bright golden-green \u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Smooth, round \u003cstrong\u003eFinish:\u003c\/strong\u003e Medium, naturally sweet \u003cstrong\u003eUmami:\u003c\/strong\u003e Pronounced \u003cstrong\u003eAstringency:\u003c\/strong\u003e Very low \u003cstrong\u003eFlavor Notes\u003c\/strong\u003e \u003cp\u003eAsatsuyu brews a clear, bright golden-green liquor with a smooth, round body and a medium, naturally sweet finish. Pronounced umami arrives gently - deeper and more sustained than most sencha at this price. Fresh green sweetness defines the character: clean, soft, and slightly floral in suggestion, without the sharp grassy edge of standard cultivars. Very low astringency means the finish is gentle and long, settling into a natural sweetness that lingers without bitterness. A cup that rewards slowing down.\u003c\/p\u003e \u003ch2\u003eHow to Brew Asatsuyu\u003c\/h2\u003e \u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e \u003cul\u003e \u003cli\u003eLeaf: 4-5g per 150ml\u003c\/li\u003e \u003cli\u003eWater temperature: 65-70°C\u003c\/li\u003e \u003cli\u003eSteeping time: 60-90 seconds\u003c\/li\u003e \u003cli\u003eInfusions: 2-3\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eUse slightly cooler water than standard sencha to preserve Asatsuyu's natural sweetness and prevent the minimal astringency from developing. Pour fully after each infusion. For cold brew, use 8-10g per 500ml of cold water and steep in the fridge for 6-8 hours - cold brewing suits Asatsuyu particularly well, producing a genuinely sweet, smooth cup with zero bitterness.\u003c\/p\u003e \u003cstrong\u003eEquipment:\u003c\/strong\u003e A kyusu (Japanese side-handle teapot) produces the best results. A gaiwan or infuser teapot also work well. \u003ch2\u003eHow Asatsuyu Compares\u003c\/h2\u003e \u003cp\u003eCompared to \u003ca href=\"\/products\/kisen\"\u003eKisen\u003c\/a\u003e (entry-level Uji sencha), Asatsuyu is noticeably sweeter, smoother, and more complex - the cultivar difference is immediately apparent in the cup. Compared to \u003ca href=\"\/products\/ikyu-no-sato\"\u003eIkyu No Sato\u003c\/a\u003e (one step above), Asatsuyu is softer and less structured - Ikyu No Sato adds greater complexity and body. For those who find most sencha too astringent, Asatsuyu is the natural answer in the range. For those who appreciate gyokuro but want something more accessible in price, Asatsuyu bridges that gap effectively.\u003c\/p\u003e \u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e \u003cp\u003eAsatsuyu is produced by Shogyokuen, a family-run tea factory established in 1827 and led today by master blender Hiroshi Kobayashi. The Asatsuyu cultivar sencha originates from Uji, Kyoto, and is refined in Kyotanabe, Kyoto.\u003c\/p\u003e \u003cp\u003eChaseki holds exclusive Thailand distribution rights for Shogyokuen's full tea range - direct sourcing, transparent cultivar information, and consistent quality year after year. Every tea we carry from this producer traces back to a single, verified source.\u003c\/p\u003e \u003ch2\u003eTrusted by Thailand's Tea Community\u003c\/h2\u003e \u003cp\u003eChaseki has specialized in Japanese matcha and tea since November 2018 and has supplied Thailand's professional tea industry since 2020, training more than 2,500 students through workshops on Japanese tea preparation, sourcing, and business. Asatsuyu is a consistent recommendation for customers who want to explore Japanese sencha beyond the basics.\u003c\/p\u003e \u003ch2\u003eSizes \u0026amp; Packaging\u003c\/h2\u003e \u003cp\u003eAsatsuyu is available in:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e100g, 250g, 500g, and 1,000g pouches\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStarting at THB 485 per 100g. Wholesale pricing available for verified B2B accounts.\u003c\/p\u003e \u003ch2\u003eHow to Store Sencha\u003c\/h2\u003e \u003cp\u003eStore Asatsuyu in a cool, dry, dark place in an airtight container away from light, heat, and strong odors. Consume within 3-4 months of opening. Return to room temperature before opening if refrigerated.\u003c\/p\u003e \u003ch2\u003eLearn More\u003c\/h2\u003e \u003cp\u003eInterested in the Asatsuyu cultivar or exploring the full Shogyokuen sencha range? Visit our \u003ca href=\"\/pages\/learn\"\u003eeducational library and video tutorials\u003c\/a\u003e.\u003c\/p\u003e \u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e \u003ch4\u003eWhat is the Asatsuyu cultivar?\u003c\/h4\u003e \u003cp\u003eAsatsuyu (朝つゆ) translates as 'morning dew.' A natural mutation cultivar with exceptionally low catechins, high L-theanine, and pronounced natural sweetness. Unlike most senchas, Asatsuyu produces a smooth, sweet, almost gyokuro-like depth without shading. One of the most prized and distinctive cultivars in Japanese green tea.\u003c\/p\u003e \u003ch4\u003eHow does Asatsuyu compare to Kisen sencha?\u003c\/h4\u003e \u003ca href=\"\/products\/kisen\"\u003eKisen\u003c\/a\u003e is the clean, approachable everyday cup. Asatsuyu is a step up: sweeter, more umami-forward, naturally smoother, and distinctly more complex. The cultivar's low catechin content means very little astringency - a rounded, gentle quality that makes it more approachable than typical sencha at this price point. \u003ch4\u003eIs Asatsuyu good for cold brew?\u003c\/h4\u003e \u003cp\u003eYes - and particularly well suited. Its natural sweetness and low astringency become even more vivid when cold brewed: genuinely sweet and smooth with zero bitterness. Use 8-10g per 500ml, steep in the fridge 6-8 hours.\u003c\/p\u003e \u003ch4\u003eHow do I brew Asatsuyu sencha?\u003c\/h4\u003e \u003cp\u003eUse 4-5g per 150ml at 65-70°C. Steep 60-90 seconds. Pour fully after each infusion. Slightly cooler water preserves sweetness and keeps the minimal astringency in check. 2-3 infusions possible.\u003c\/p\u003e \u003ch4\u003eWhat is the difference between sencha and matcha?\u003c\/h4\u003e \u003cp\u003eSencha is loose-leaf, steeped and strained. Matcha is stone-ground powder whisked directly into water or milk. Sencha produces a clearer, lighter cup. Matcha is more concentrated and intense.\u003c\/p\u003e \u003ch4\u003eIs Japanese sencha high in caffeine?\u003c\/h4\u003e \u003cp\u003eModerate caffeine, generally lower than matcha. L-theanine smooths the effect into calmer, more sustained alertness.\u003c\/p\u003e \u003ch4\u003eIs Chaseki sencha sourced directly from Japan?\u003c\/h4\u003e \u003cp\u003eYes. All from Shogyokuen, Uji Kyoto, established 1827. Direct producer relationship, no intermediaries.\u003c\/p\u003e \u003ch4\u003eHow should I store loose-leaf sencha?\u003c\/h4\u003e \u003cp\u003eAirtight container, cool, dry, dark. Consume within 3-4 months of opening. Return to room temperature before opening if refrigerated.\u003c\/p\u003e \u003ch4\u003eCan I use sencha for cooking?\u003c\/h4\u003e \u003cp\u003eYes. Brewed sencha as a base for rice or soups. Ground leaves for subtle green tea flavor in recipes.\u003c\/p\u003e \u003ch4\u003eWhat teaware do I need?\u003c\/h4\u003e \u003cp\u003eKyusu is ideal. A gaiwan or infuser teapot works well. Use 65-70°C water for Asatsuyu.\u003c\/p\u003e \u003ch4\u003eIs Chaseki sencha suitable for cafes?\u003c\/h4\u003e \u003cp\u003eYes. Available in larger formats for specialty tea menus. Contact us for wholesale pricing.\u003c\/p\u003e \u003ch4\u003eWhat is the difference between sencha and gyokuro?\u003c\/h4\u003e \u003cp\u003eSencha: full sun, grassy, moderately astringent. Gyokuro: shaded 20+ days, much richer, sweeter, more umami. Asatsuyu's low catechins give it naturally gyokuro-like smoothness even without shading.\u003c\/p\u003e \u003ch2\u003eRelated Products\u003c\/h2\u003e \u003cul\u003e \u003cli\u003e\n\u003ca href=\"\/products\/kisen\"\u003eKisen\u003c\/a\u003e - the entry-level Uji sencha below Asatsuyu, clean and refreshing\u003c\/li\u003e \u003cli\u003e\n\u003ca href=\"\/products\/ikyu-no-sato\"\u003eIkyu No Sato\u003c\/a\u003e - one step above, greater complexity and body\u003c\/li\u003e \u003cli\u003e\n\u003ca href=\"\/products\/tsuki-no-hikari\"\u003eTsuki No Hikari\u003c\/a\u003e - entry-level gyokuro for those drawn to shaded, sweet Japanese green teas\u003c\/li\u003e \u003cli\u003e\n\u003ca href=\"\/pages\/how-to-brew-sencha\"\u003eHow to Brew Sencha\u003c\/a\u003e - our full brewing guide\u003c\/li\u003e \u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868858040477,"sku":"SHO-SEN-ASA-100S","price":485.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868858073245,"sku":"SHO-ASA-250G","price":1075.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868858106013,"sku":"SHO-ASA-500G","price":1910.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868858138781,"sku":"SHO-ASA-1000G","price":3395.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Sencha-Asatsuyu-100g.jpg?v=1777113094"},{"product_id":"uji-hikari-sencha","title":"Uji Hikari - Single Cultivar Sencha from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eUji Hikari - Single Cultivar Sencha from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eUji Hikari is a single-cultivar sencha from Uji, Kyoto, produced by Shogyokuen - a family-run tea factory established in 1827. The Uji Hikari cultivar, developed in the Uji region, is prized in both matcha and sencha production for its deep body, rich sweetness, and long, clean finish. In sencha form, it shows a character that is noticeably richer and more umami-forward than typical single-origin green teas - a premium cultivar making its presence known in the cup.\u003c\/p\u003e\n\u003ch2\u003eAbout Uji Hikari Sencha\u003c\/h2\u003e\n\u003cp\u003eUji Hikari is part of our Japanese Sencha collection and represents the premium single-cultivar tier of the Shogyokuen sencha range. The Uji Hikari cultivar is grown and prized specifically in the Uji region - its name translates as 'Uji Light' - and carries a reputation for producing some of the richest, most satisfying Japanese green teas from this terroir.\u003c\/p\u003e\n\u003cp\u003eAs a single-cultivar sencha, it shows the Uji Hikari character cleanly: deep umami, natural sweetness, a full body, and a long, persistent finish. The same cultivar appears in the Chaseki matcha range at the highest premium levels (Zuisho, Chiyo Mukashi) - in sencha form, its character is expressed differently but equally distinctly.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Deep golden-green\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Full, smooth\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Long, sweet\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Deep, sustained\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Low to moderate\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eUji Hikari sencha brews a deep golden-green liquor with a full, smooth body and a long, naturally sweet finish. Deep umami arrives immediately and persists through the cup, coating the palate without heaviness. Natural sweetness carries through the mid-palate and extends the finish cleanly. Low to moderate astringency gives structure without distraction. The overall impression is rich, composed, and deeply satisfying - a premium single-cultivar sencha that rewards unhurried brewing.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Uji Hikari Sencha\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 4-5g per 150ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 65-70°C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 60-90 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 2-3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse cooler water to preserve the natural sweetness and deep umami character. Pour fully after each infusion. Cold brew: 8-10g per 500ml, fridge 6-8 hours.\u003c\/p\u003e\n\u003ch2\u003eHow Uji Hikari Compares\u003c\/h2\u003e\n\u003cp\u003eCompared to \u003ca href=\"\/products\/ikyu-no-sato\"\u003eIkyu No Sato\u003c\/a\u003e (mid-range), Uji Hikari is richer, sweeter, and more persistent - the single-cultivar focus and premium selection show clearly. Compared to \u003ca href=\"\/products\/yamashiro-no-ka\"\u003eYamashiro No Ka\u003c\/a\u003e (one step above), it is slightly less refined but very close in character. For those who know the Uji Hikari cultivar from the matcha range, the sencha form is a different but equally interesting expression of the same cultivar's depth.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eProduced by Shogyokuen, established 1827, master blender Hiroshi Kobayashi. Uji Hikari cultivar sencha from Uji, Kyoto, refined in Kyotanabe. Chaseki exclusive Thailand distributor.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging\u003c\/h2\u003e\n\u003cp\u003e100g, 250g, 500g, 1,000g pouches. Starting at THB 785 per 100g.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch4\u003eIs this the same Uji Hikari as in the matcha range?\u003c\/h4\u003e\n\u003cp\u003eThe Uji Hikari cultivar is the same - it appears in Chaseki matcha at premium levels (Zuisho, Chiyo Mukashi) and in sencha form here. The processing is entirely different: sencha is steamed, rolled, and dried as loose leaf. The cultivar's deep umami, natural sweetness, and long finish are consistent across both forms.\u003c\/p\u003e\n\u003ch4\u003eHow does Uji Hikari sencha compare to Asatsuyu?\u003c\/h4\u003e\n\u003ca href=\"\/products\/asatsuyu\"\u003eAsatsuyu\u003c\/a\u003e is sweeter, softer, and almost astringency-free - lighter and more delicate. Uji Hikari sencha is fuller, richer, and more umami-forward - a more substantial cup for those who want depth and persistence.\n\u003ch4\u003eIs Uji Hikari sencha good for cold brew?\u003c\/h4\u003e\n\u003cp\u003eYes. Use 8-10g per 500ml, steep in the fridge 6-8 hours. The deep umami and natural sweetness carry well in cold brew.\u003c\/p\u003e\n\u003ch4\u003eWhat water temperature suits Uji Hikari sencha best?\u003c\/h4\u003e\n\u003cp\u003e65-70°C. Cooler water preserves the natural sweetness and deep umami without triggering astringency.\u003c\/p\u003e\n\u003cp\u003e(Boilerplate FAQs as standard)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/ikyu-no-sato\"\u003eIkyu No Sato\u003c\/a\u003e - mid-range Uji sencha, one step below in complexity\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/yamashiro-no-ka\"\u003eYamashiro No Ka\u003c\/a\u003e - one step above, the highest single-origin expression before Sencha Shogyoku\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/tsuki-no-hikari\"\u003eTsuki No Hikari\u003c\/a\u003e - entry gyokuro for those drawn to shaded, sweet profiles\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/how-to-brew-sencha\"\u003eHow to Brew Sencha\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868858171549,"sku":"SHO-SEN-UHI-100S","price":785.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868858204317,"sku":"SHO-UHS-250G","price":1745.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868858237085,"sku":"SHO-UHS-500G","price":3102.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868858269853,"sku":"SHO-UHS-1000G","price":5515.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Sencha-Uji-hikari-100g.jpg?v=1777113103"},{"product_id":"sencha-shogyoku","title":"Sencha Shogyoku - The Pinnacle Sencha from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eSencha Shogyoku - The Pinnacle Sencha from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eSencha Shogyoku is the finest sencha in the Shogyokuen range - produced by a family-run tea factory established in 1827 in Uji, Kyoto, led by master blender Hiroshi Kobayashi. At this level, every variable in the production chain - leaf selection, steaming precision, rolling, drying, and refinement - is optimized to produce a cup that represents Uji sencha at its most complete expression. Exceptional depth, silky body, a very long finish, and a refinement that makes every infusion an event.\u003c\/p\u003e\n\u003ch2\u003eAbout Sencha Shogyoku\u003c\/h2\u003e\n\u003cp\u003eSencha Shogyoku is part of our Japanese Sencha collection and is Shogyokuen's reference point for what Uji sencha can be at the highest production level. The name mirrors Shogyoku matcha - the premium single-cultivar Samidori at the top of the matcha range - and the same philosophy applies: maximum expression of quality through selection, not novelty.\u003c\/p\u003e\n\u003cp\u003eAt this grade, the tea speaks quietly and completely. There is nothing rough or unfinished. The umami is deep and sustained, the sweetness natural and lasting, the astringency perfectly integrated. It is the sencha equivalent of a great single-malt - made for those who understand what they are drinking.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Vivid deep green, luminous\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Silky, full, coating\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Very long, impeccably clean\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Exceptional, layered\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Perfectly integrated, elegant\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eSencha Shogyoku brews a vivid, luminous deep green liquor with a silky, full, coating mouthfeel and an exceptionally long, clean finish. Umami arrives immediately and layers through the cup - deep, complex, and sustained without a single rough edge. Natural sweetness integrates seamlessly with the body, extending the finish far beyond what most sencha achieves. The astringency is present but so perfectly integrated it feels like structure rather than sharpness. Each infusion reveals a slightly different dimension of the same composition. This is Uji sencha at its reference standard.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Sencha Shogyoku\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 4-5g per 150ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 60-65°C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 45-60 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 3-4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse cooler water than any other sencha in the range. At this grade, lower temperature unlocks the full sweetness and umami without any astringency interference. Pour fully and immediately after steeping. Sencha Shogyoku rewards multiple infusions - the 3rd and 4th steepings often surprise even experienced tea drinkers. Cold brew: 8-10g per 500ml, fridge 8-10 hours.\u003c\/p\u003e\n\u003ch2\u003eHow Sencha Shogyoku Compares\u003c\/h2\u003e\n\u003cp\u003eCompared to \u003ca href=\"\/products\/yamashiro-no-ka\"\u003eYamashiro No Ka\u003c\/a\u003e, Sencha Shogyoku adds another full dimension of depth, refinement, and finish length - the gap is unmistakable side by side. There is nothing above Sencha Shogyoku in the Shogyokuen sencha range. For those who have worked through the full collection, this is the destination. For those exploring Japanese tea at the highest level available in Thailand, this is the reference point.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eProduced by Shogyokuen, established 1827, master blender Hiroshi Kobayashi. The finest leaf selection from Uji, Kyoto, refined in Kyotanabe, Kyoto. Chaseki holds exclusive Thailand distribution rights for the full Shogyokuen range - including access to this pinnacle tier.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging\u003c\/h2\u003e\n\u003cp\u003e100g, 250g, 500g, 1,000g pouches. Starting at THB 1,457 per 100g.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch4\u003eWhy is Sencha Shogyoku priced at the top of the range?\u003c\/h4\u003e\n\u003cp\u003ePrice at this level reflects leaf selection standard, production refinement, and the consistency of producing the same exceptional result harvest after harvest. Shogyokuen's position as an 1827-established producer under a master blender's oversight adds a further dimension of expertise that is difficult to replicate.\u003c\/p\u003e\n\u003ch4\u003eHow many infusions does Sencha Shogyoku produce?\u003c\/h4\u003e\n\u003cp\u003e3-4 quality infusions, with each showing a different character. The 3rd and 4th steepings are often the most surprising - lighter, sweeter, and more delicate. Use 60-65°C water, steep 45-60 seconds per infusion.\u003c\/p\u003e\n\u003ch4\u003eIs Sencha Shogyoku good for gifting?\u003c\/h4\u003e\n\u003cp\u003eYes. It is the most premium Japanese green tea in the Chaseki Shogyokuen range and presents exceptionally well as a gift for tea enthusiasts, professionals, or anyone who appreciates rare, high-quality Japanese produce.\u003c\/p\u003e\n\u003ch4\u003eIs it suitable for cold brew?\u003c\/h4\u003e\n\u003cp\u003eYes - and exceptional cold brew. Use 8-10g per 500ml, steep in the fridge 8-10 hours. Cold brewing reveals a sweetness and depth that is remarkable.\u003c\/p\u003e\n\u003cp\u003e(Boilerplate FAQs as standard)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/yamashiro-no-ka\"\u003eYamashiro No Ka\u003c\/a\u003e - one step below, still exceptional\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/tokusei-shogyoku\"\u003eTokusei Shogyoku\u003c\/a\u003e - the gyokuro equivalent at the top of the shaded tea range\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/zuisho\"\u003eZuisho\u003c\/a\u003e - the matcha pinnacle for comparison\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/how-to-brew-sencha\"\u003eHow to Brew Sencha\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868858335389,"sku":"SHO-SEN-SSG-100S","price":1457.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868858368157,"sku":"SHO-SSG-250G","price":3237.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868858400925,"sku":"SHO-SSG-500G","price":5755.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868858433693,"sku":"SHO-SSG-1000G","price":10230.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Sencha-Shogyoku-100g.jpg?v=1777113112"},{"product_id":"tsuki-no-hikari","title":"Tsuki No Hikari - Entry Gyokuro from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003e\u003cstrong\u003eTsuki No Hikari - Entry Gyokuro from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eTsuki No Hikari - 'Moonlight' - is the entry point into Shogyokuen's gyokuro range, produced from Uji, Kyoto. Shaded for over 20 days before harvest, it delivers the defining qualities of gyokuro: deep umami, natural sweetness, and a smooth, coating mouthfeel that makes it fundamentally different from any sencha. If you have never tried gyokuro before, Tsuki No Hikari is the right starting point - premium Uji character at the most accessible price in the range.\u003c\/p\u003e\n\u003ch2\u003eAbout Tsuki No Hikari\u003c\/h2\u003e\n\u003cp\u003eGyokuro is Japan's most shaded, most umami-rich green tea. Shading the plants for 20+ days before harvest blocks sunlight and dramatically increases L-theanine production - the compound responsible for the deep sweetness, smooth mouthfeel, and calming energy associated with premium Japanese green tea. Tsuki No Hikari accesses this quality at Shogyokuen's entry level: genuine Uji provenance, genuine gyokuro character, genuine Shogyokuen production.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Deep golden-green\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Smooth, coating\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium, sweet\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Deep, sustained\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Very low\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eTsuki No Hikari brews a deep golden-green liquor with a smooth, coating body and a medium, naturally sweet finish. Deep umami defines the character from entry - pronounced, sustained, and clean. Very low astringency means the cup is smooth from start to finish. Natural sweetness carries through the body and lingers on the finish. Marine notes - the characteristic seaweed quality of shaded teas - add a subtle depth that distinguishes gyokuro from any other Japanese green tea. A calm, satisfying cup.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Tsuki No Hikari\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 5-6g per 60-80ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 50-55°C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 90-120 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 2-4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGyokuro requires cool water and small volumes. The lower temperature and small brew volume produce a concentrated, rich cup. Do not rush the steeping - gyokuro rewards patience. Pour fully after each infusion. Later infusions can be brewed slightly warmer (60-65°C) to extract remaining character.\u003c\/p\u003e\n\u003cstrong\u003eEquipment:\u003c\/strong\u003e A small kyusu or shiboridashi (handleless teapot) is ideal. Small yunomi cups (50-80ml) are traditional.\n\u003ch2\u003eHow Tsuki No Hikari Compares\u003c\/h2\u003e\n\u003cp\u003eTsuki No Hikari is the accessible entry into Shogyokuen's gyokuro range. One step above, \u003ca href=\"\/products\/tama-no-en\"\u003eTama No En\u003c\/a\u003e adds greater complexity and body. The full range climbs through \u003ca href=\"\/products\/bandai\"\u003eBandai\u003c\/a\u003e, \u003ca href=\"\/products\/misono-no-hikari\"\u003eMisono No Hikari\u003c\/a\u003e, \u003ca href=\"\/products\/fuji-no-tsuyu\"\u003eFuji No Tsuyu\u003c\/a\u003e, \u003ca href=\"\/products\/kanmuriri\"\u003eKanmuriri\u003c\/a\u003e, up to the pinnacle \u003ca href=\"\/products\/tokusei-shogyoku\"\u003eTokusei Shogyoku\u003c\/a\u003e and \u003ca href=\"\/products\/gyokuro-shogyoku\"\u003eGyokuro Shogyoku\u003c\/a\u003e. For sencha drinkers stepping into gyokuro for the first time, Tsuki No Hikari is the right bridge.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eProduced by Shogyokuen, established 1827, master blender Hiroshi Kobayashi. Shaded Uji, Kyoto provenance, refined in Kyotanabe. Chaseki exclusive Thailand distributor.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging: 100g, 250g, 500g, 1,000g from THB 785 per 100g.\u003c\/h2\u003e\n\u003ch3\u003eGyokuro FAQ Block\u003c\/h3\u003e\n\u003ch4\u003eWhat is gyokuro?\u003c\/h4\u003e\n\u003cp\u003eGyokuro (玉露) is Japan's most premium category of loose-leaf green tea. It is shaded for 20+ days before harvest, which dramatically increases L-theanine content - producing a tea with deep umami, natural sweetness, a smooth coating mouthfeel, and minimal astringency. It is brewed at much lower temperatures and in smaller volumes than sencha, and is considered the most refined expression of Japanese green tea culture.\u003c\/p\u003e\n\u003ch4\u003eHow is gyokuro different from sencha?\u003c\/h4\u003e\n\u003cp\u003eSencha is grown in full sun and produces a bright, grassy, moderately astringent cup. Gyokuro is shade-grown, which shifts the chemical composition toward L-theanine (sweetness, umami) and away from catechins (astringency, bitterness). The result is a fundamentally different cup - richer, sweeter, smoother, and more concentrated.\u003c\/p\u003e\n\u003ch4\u003eHow do I brew gyokuro?\u003c\/h4\u003e\n\u003cp\u003eUse 5-6g per 60-80ml of water at 50-55°C. Steep for 90-120 seconds. Pour fully after each infusion. Use small cups - gyokuro is brewed in small, concentrated volumes. 2-4 infusions are typical. Later infusions can be slightly warmer.\u003c\/p\u003e\n\u003ch4\u003eIs gyokuro high in caffeine?\u003c\/h4\u003e\n\u003cp\u003eYes. Shading increases both L-theanine and caffeine. Gyokuro typically has higher caffeine than sencha. However, the high L-theanine content produces a calmer, more sustained energy - the 'gyokuro feeling' of alert serenity is well-documented among experienced tea drinkers.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between gyokuro and matcha?\u003c\/h4\u003e\n\u003cp\u003eBoth are produced from shaded tea plants, but the processing is different. Gyokuro is a loose-leaf tea - the leaves are steamed, rolled, dried, and steeped, then removed. Matcha is made from tencha (shaded, steamed, unrolled leaves) that are stone-ground into powder and whisked directly into water. Both share deep umami and sweetness from shading, but express it differently.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki gyokuro sourced directly from Japan?\u003c\/h4\u003e\n\u003cp\u003eYes. All from Shogyokuen, Uji Kyoto, established 1827. Direct producer relationship, no intermediaries.\u003c\/p\u003e\n\u003ch4\u003eHow should I store gyokuro?\u003c\/h4\u003e\n\u003cp\u003eCool, dry, dark, airtight container. Consume within 3-4 months of opening. Return to room temperature before opening if refrigerated.\u003c\/p\u003e\n\u003ch4\u003eWhat teaware do I need for gyokuro?\u003c\/h4\u003e\n\u003cp\u003eA small kyusu or shiboridashi (handleless teapot) and small yunomi cups (50-80ml) are ideal. A kitchen thermometer for water temperature is recommended at this level.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki gyokuro suitable for cafes?\u003c\/h4\u003e\n\u003cp\u003eYes. Available in larger formats. Gyokuro on a tea menu is a premium differentiator. Contact us for wholesale pricing.\u003c\/p\u003e\n\u003ch4\u003eHow does gyokuro compare to matcha lattes?\u003c\/h4\u003e\n\u003cp\u003eThey are different products serving different purposes. Gyokuro is a traditional loose-leaf tea, brewed and sipped in small volumes. Matcha (especially culinary or daily grade) is whisked into milk for lattes. Gyokuro's refined character does not suit latte preparation and is best appreciated in its traditional brewing form.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/tama-no-en\"\u003eTama No En\u003c\/a\u003e - one step above in the gyokuro range\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/asatsuyu\"\u003eAsatsuyu\u003c\/a\u003e - the sencha bridge for those exploring shaded tea character\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/how-to-brew-gyokuro\"\u003eHow to Brew Gyokuro\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/strong\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868858499229,"sku":"SHO-GYO-TNH-100S","price":785.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868858531997,"sku":"SHO-TNH-250G","price":1745.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868858564765,"sku":"SHO-TNH-500G","price":3102.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868858597533,"sku":"SHO-TNH-1000G","price":5515.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Gyokuro-Tsuki-No-Hikari-100g.jpg?v=1777113122"},{"product_id":"fuku-no-midori","title":"Fuku No Midori - Entry Gyokuro from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eFuku No Midori - Entry Gyokuro from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eFuku No Midori sits alongside Tsuki No Hikari as an entry point into Shogyokuen's gyokuro range, produced from Uji, Kyoto. Priced identically to Tsuki No Hikari, it offers a distinct character profile at the same accessible level - a different expression of entry-level Uji gyokuro. For those exploring gyokuro for the first time, or for anyone building a comparison between different expressions at the same tier, Fuku No Midori provides a genuine and accessible starting point.\u003c\/p\u003e\n\u003ch2\u003eAbout Fuku No Midori\u003c\/h2\u003e\n\u003cp\u003eGyokuro is Japan's most shaded, most umami-rich green tea. Shading the plants for 20+ days before harvest blocks sunlight and dramatically increases L-theanine production - the compound responsible for deep sweetness, smooth mouthfeel, and calming energy. Fuku No Midori delivers genuine gyokuro character at Shogyokuen's most accessible price point: authentic Uji provenance, proper shading, and the refined sweetness that separates gyokuro from all other Japanese green teas.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Deep golden-green\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Smooth, medium body\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium, clean, sweet\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Moderate to deep\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Very low\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eFuku No Midori brews a deep golden-green liquor with a smooth, medium body. Umami is clean and sustained, with a natural sweetness that carries through the mid-palate. The character is refined and approachable - a gentle marine quality and subtle vegetal depth round out the cup. The finish is clean and medium in length, resolving into lingering sweetness. A composed and honest gyokuro.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Fuku No Midori\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 5-6g per 60-80ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 50-55 degrees C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 90-120 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 2-4\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGyokuro requires cool water and small volumes. The lower temperature draws out umami and sweetness while keeping bitterness minimal. Pour fully after each infusion. Later infusions can be brewed slightly warmer (60-65 degrees C).\u003c\/p\u003e\n\u003cstrong\u003eEquipment:\u003c\/strong\u003e A small kyusu or shiboridashi is ideal. Small yunomi cups (50-80ml) are traditional.\n\u003ch2\u003eHow Fuku No Midori Compares\u003c\/h2\u003e\n\u003cp\u003eFuku No Midori sits alongside \u003ca href=\"\/products\/tsuki-no-hikari\"\u003eTsuki No Hikari\u003c\/a\u003e at the entry level of Shogyokuen's gyokuro range. Both are priced identically and offer genuine Uji gyokuro character, with slightly different profiles. The next step up is \u003ca href=\"\/products\/tama-no-en\"\u003eTama No En\u003c\/a\u003e, which adds greater depth and complexity. The range climbs through \u003ca href=\"\/products\/bandai\"\u003eBandai\u003c\/a\u003e, \u003ca href=\"\/products\/misono-no-hikari\"\u003eMisono No Hikari\u003c\/a\u003e, \u003ca href=\"\/products\/fuji-no-tsuyu\"\u003eFuji No Tsuyu\u003c\/a\u003e, \u003ca href=\"\/products\/kanmuriri\"\u003eKanmuriri\u003c\/a\u003e, up to \u003ca href=\"\/products\/gyokuro-shogyoku\"\u003eGyokuro Shogyoku\u003c\/a\u003e at the pinnacle.\u003c\/p\u003e\n\u003ch2\u003eOrigin and Sourcing\u003c\/h2\u003e\n\u003cp\u003eFuku No Midori is produced by Shogyokuen, a family-run tea factory established in 1827 and led today by master blender Hiroshi Kobayashi. The tea originates from Uji, Kyoto - the historical heart of Japanese shaded tea production.\u003c\/p\u003e\n\u003cp\u003eChaseki holds exclusive Thailand distribution rights for Shogyokuen's full range. This direct relationship means consistent quality, verified provenance, and no intermediaries between the source and your cup.\u003c\/p\u003e\n\u003ch2\u003eTrusted by Thailand's Tea Community\u003c\/h2\u003e\n\u003cp\u003eChaseki has specialized in Japanese tea since November 2018, supplying over 350 businesses across Thailand and training more than 2,500 students through workshops on Japanese tea preparation and sourcing.\u003c\/p\u003e\n\u003ch2\u003eSizes and Packaging\u003c\/h2\u003e\n\u003cp\u003eFuku No Midori is available in:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100g pouch\u003c\/li\u003e\n\u003cli\u003e250g pouch\u003c\/li\u003e\n\u003cli\u003e500g pouch\u003c\/li\u003e\n\u003cli\u003e1,000g pouch for high-volume use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAll pouches are resealable zip-lock bags. Store in a cool, dry place below 8 degrees C. Best consumed within 12 months of opening.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cstrong\u003eWhat is the difference between Fuku No Midori and Tsuki No Hikari?\u003c\/strong\u003e\n\u003cp\u003eBoth are entry-level Uji gyokuro from Shogyokuen at the same price point. They offer slightly different character profiles - different expressions of the same quality tier. Try both side by side to identify which profile you prefer.\u003c\/p\u003e\n\u003cstrong\u003eWhat is gyokuro?\u003c\/strong\u003e\n\u003cp\u003eGyokuro is the most shaded, most umami-rich category of Japanese green tea. The plants are covered for 20+ days before harvest, dramatically increasing L-theanine and producing a cup fundamentally different from sencha.\u003c\/p\u003e\n\u003cstrong\u003eCan I cold brew Fuku No Midori?\u003c\/strong\u003e\n\u003cp\u003eYes. Use 5-6g of leaf per 200ml of cold water, refrigerate for 6-8 hours. Cold brewing produces an extremely smooth, sweet cup with concentrated umami.\u003c\/p\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868858630301,"sku":"SHO-GYO-FNM-100S","price":785.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868858663069,"sku":"SHO-FNM-250G","price":1745.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868858695837,"sku":"SHO-FNM-500G","price":3102.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868858728605,"sku":"SHO-FNM-1000G","price":5515.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Gyokuro-Fuku-No-Midori-100g.jpg?v=1777113132"},{"product_id":"fuji-no-tsuyu","title":"Fuji No Tsuyu - High-Grade Gyokuro from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eFuji No Tsuyu - High-Grade Gyokuro from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eFuji No Tsuyu is a high-grade gyokuro from Shogyokuen, produced from Uji, Kyoto. At this level, the tea enters rare territory - richness and layered complexity that only the most carefully selected and processed leaves can produce. The step from mid-range gyokuro to this tier is not incremental; it is a different class of tea. For serious gyokuro drinkers and professionals who appreciate what the upper tiers of Uji production can deliver, Fuji No Tsuyu is exceptional.\u003c\/p\u003e\n\u003ch2\u003eAbout Fuji No Tsuyu\u003c\/h2\u003e\n\u003cp\u003eFuji No Tsuyu sits in the high-grade tier of Shogyokuen's nine-tier gyokuro range - above the premium tiers and below only Kanmuriri, Tokusei Shogyoku, and Gyokuro Shogyoku. Leaf selection at this level is highly selective, and the production process is refined to extract maximum depth and smoothness. The result is a cup that is rich, layered, and exceptionally smooth - the kind of gyokuro that reveals itself across multiple infusions.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Deep, vivid green\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Rich, full, velvety\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Long, complex, sweet\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Very high, multi-layered\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Minimal\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eFuji No Tsuyu brews a deep, vivid green liquor with a rich, velvety body. Very high umami opens the cup - multi-layered, sustained, and remarkably clean. Natural sweetness is deep and persistent, running through the entire body and into a long, complex finish. Marine depth is more pronounced than lower tiers, adding richness without heaviness. A subtle creaminess coats the palate. Later infusions reveal brighter, sweeter notes as the leaves unfold. The overall impression is one of quiet power and composure.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Fuji No Tsuyu\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 5-6g per 60-80ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 45-50 degrees C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 120-150 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 3-5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHigh-grade gyokuro benefits from slightly cooler temperatures and longer steeping than entry-level tiers. This draws out the full layered complexity without introducing any bitterness. Pour fully and carefully after each infusion. Give this tea the time it requires - the reward is worth the patience.\u003c\/p\u003e\n\u003cstrong\u003eEquipment:\u003c\/strong\u003e A shiboridashi is ideal at this level. Small yunomi cups (50-80ml).\n\u003ch2\u003eHow Fuji No Tsuyu Compares\u003c\/h2\u003e\n\u003cp\u003eFuji No Tsuyu sits above \u003ca href=\"\/products\/misono-no-hikari\"\u003eMisono No Hikari\u003c\/a\u003e and below \u003ca href=\"\/products\/kanmuriri\"\u003eKanmuriri\u003c\/a\u003e in the Shogyokuen gyokuro range. Above Fuji No Tsuyu, only three tiers remain: \u003ca href=\"\/products\/kanmuriri\"\u003eKanmuriri\u003c\/a\u003e (ultra-premium), \u003ca href=\"\/products\/tokusei-shogyoku\"\u003eTokusei Shogyoku\u003c\/a\u003e (pinnacle), and \u003ca href=\"\/products\/gyokuro-shogyoku\"\u003eGyokuro Shogyoku\u003c\/a\u003e (Shogyokuen's absolute finest). The step from Misono No Hikari to Fuji No Tsuyu is where richness and multi-layered complexity become the defining qualities.\u003c\/p\u003e\n\u003ch2\u003eOrigin and Sourcing\u003c\/h2\u003e\n\u003cp\u003eFuji No Tsuyu is produced by Shogyokuen, established 1827, Uji, Kyoto. Led by master blender Hiroshi Kobayashi.\u003c\/p\u003e\n\u003cp\u003eChaseki holds exclusive Thailand distribution rights for Shogyokuen's full range.\u003c\/p\u003e\n\u003ch2\u003eSizes and Packaging\u003c\/h2\u003e\n\u003cp\u003eFuji No Tsuyu is available in: 100g, 250g, 500g, and 1,000g pouches. Store below 8 degrees C. Best consumed within 12 months of opening.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cstrong\u003eWhy is Fuji No Tsuyu significantly more expensive than mid-range gyokuro?\u003c\/strong\u003e\n\u003cp\u003eLeaf selection, shading duration, and processing precision all increase substantially at this tier. The result is a cup with depth and complexity that mid-range gyokuro cannot replicate.\u003c\/p\u003e\n\u003cstrong\u003eHow many infusions can I get from Fuji No Tsuyu?\u003c\/strong\u003e\n\u003cp\u003e3-5 quality infusions. High-grade gyokuro leaves are robust enough to develop across multiple steepings, with the character evolving from deep and umami-rich to lighter and sweeter.\u003c\/p\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868858761373,"sku":"SHO-GYO-FJT-100S","price":1457.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868858794141,"sku":"SHO-FNT-250G","price":3237.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868858826909,"sku":"SHO-FNT-500G","price":5755.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868858859677,"sku":"SHO-FNT-1000G","price":10230.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Gyokuro-Fuji-No-Tsuyu-100g.jpg?v=1777113142"},{"product_id":"tokusei-shogyoku","title":"Tokusei Shogyoku - Pinnacle Gyokuro from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eTokusei Shogyoku - Pinnacle Gyokuro from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eTokusei Shogyoku is the second-highest gyokuro in Shogyokuen's entire range - the penultimate expression of what nearly 200 years of Uji gyokuro production can achieve. Above it sits only Gyokuro Shogyoku, Shogyokuen's absolute signature. At this level, the tea is not simply premium - it is among the finest shaded Japanese green teas produced anywhere in Japan. This is gyokuro for those who have experienced the full range and want the extraordinary.\u003c\/p\u003e\n\u003ch2\u003eAbout Tokusei Shogyoku\u003c\/h2\u003e\n\u003cp\u003eTokusei Shogyoku represents the eighth of nine tiers in Shogyokuen's gyokuro range. The leaf selection at this level is the most demanding short of the final tier - only the finest tencha, from the most carefully managed plantings, processed with absolute precision. The name itself - Tokusei Shogyoku, meaning 'special' Shogyoku - signals its position just below the house signature. The resulting cup is extraordinary in every dimension: concentration, sweetness, depth, smoothness, and duration of finish.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Intense, vivid deep green\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Thick, silky, concentrated\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Extremely long, sweet, evolving\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Extraordinary, sustained, complex\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e None\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eTokusei Shogyoku brews an intense, vivid deep green liquor with a thick, silky concentration that defines the category. Extraordinary umami opens the cup and sustains through the entire body - complex, layered, and remarkably clean. Natural sweetness is deep, persistent, and evolving - the finish continues to develop long after the sip. A refined marine quality and elegant creaminess add dimension. Zero astringency means the cup is pure concentrated smoothness. This is a gyokuro that asks for stillness and attention - and gives back more than most teas are capable of.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Tokusei Shogyoku\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 5-6g per 40-60ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 40-50 degrees C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 120-180 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 4-6\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAt this tier, the coolest possible water and smallest volumes produce the most extraordinary results. The first infusion will be deeply concentrated - almost viscous. Later infusions lighten and reveal brighter sweetness and floral qualities. Give each infusion the time it needs.\u003c\/p\u003e\n\u003cstrong\u003eEquipment:\u003c\/strong\u003e A shiboridashi is essential. The smallest yunomi cups available.\n\u003ch2\u003eHow Tokusei Shogyoku Compares\u003c\/h2\u003e\n\u003cp\u003eTokusei Shogyoku sits just below \u003ca href=\"\/products\/gyokuro-shogyoku\"\u003eGyokuro Shogyoku\u003c\/a\u003e - Shogyokuen's absolute finest. Below Tokusei Shogyoku, \u003ca href=\"\/products\/kanmuriri\"\u003eKanmuriri\u003c\/a\u003e represents the ultra-premium tier, and the range descends through \u003ca href=\"\/products\/fuji-no-tsuyu\"\u003eFuji No Tsuyu\u003c\/a\u003e, \u003ca href=\"\/products\/misono-no-hikari\"\u003eMisono No Hikari\u003c\/a\u003e, \u003ca href=\"\/products\/bandai\"\u003eBandai\u003c\/a\u003e, \u003ca href=\"\/products\/tama-no-en\"\u003eTama No En\u003c\/a\u003e, and the entry tiers. The full range is a progression - each tier a distinct step up in refinement.\u003c\/p\u003e\n\u003ch2\u003eOrigin and Sourcing\u003c\/h2\u003e\n\u003cp\u003eTokusei Shogyoku is produced by Shogyokuen, established 1827, Uji, Kyoto. Led by master blender Hiroshi Kobayashi. Chaseki holds exclusive Thailand distribution rights.\u003c\/p\u003e\n\u003ch2\u003eSizes and Packaging\u003c\/h2\u003e\n\u003cp\u003eTokusei Shogyoku is available in: 100g, 250g, 500g, and 1,000g pouches. Store below 8 degrees C. Best consumed within 12 months of opening.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cstrong\u003eWhat is the difference between Tokusei Shogyoku and Gyokuro Shogyoku?\u003c\/strong\u003e\n\u003cp\u003eTokusei Shogyoku is the penultimate tier. \u003ca href=\"\/products\/gyokuro-shogyoku\"\u003eGyokuro Shogyoku\u003c\/a\u003e is Shogyokuen's absolute signature - the final expression. Both are extraordinary; Gyokuro Shogyoku represents the last degree of refinement.\u003c\/p\u003e\n\u003cstrong\u003eIs this tea appropriate as a gift?\u003c\/strong\u003e\n\u003cp\u003eTokusei Shogyoku is one of the finest gyokuro available in Thailand. For anyone who appreciates Japanese green tea, it is an exceptional gift.\u003c\/p\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868858892445,"sku":"SHO-GYO-TSG-100S","price":3779.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868858925213,"sku":"SHO-TKS-250G","price":8397.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868858957981,"sku":"SHO-TKS-500G","price":14928.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868858990749,"sku":"SHO-TKS-1000G","price":26539.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Gyokuro-Tosukei-shogyoku-100g.jpg?v=1777113151"},{"product_id":"gyokuro-shogyoku","title":"Gyokuro Shogyoku - The Finest Gyokuro from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eGyokuro Shogyoku - The Finest Gyokuro from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eGyokuro Shogyoku is Shogyokuen's signature expression at the absolute top of their gyokuro range - produced from Uji, Kyoto, by a family-run factory established in 1827. This is not just the most expensive gyokuro in the Chaseki portfolio. It is the one where Hiroshi Kobayashi's full 1827-lineage expertise and the finest Uji provenance meet without compromise. The cup is complete in a way that takes decades of production knowledge to achieve.\u003c\/p\u003e\n\u003ch3\u003eTaste Profile\u003c\/h3\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Deep luminous green, extraordinary clarity | \u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Supreme, coating, complete | \u003cstrong\u003eFinish:\u003c\/strong\u003e Very long, perfect | \u003cstrong\u003eUmami:\u003c\/strong\u003e Absolute | \u003cstrong\u003eAstringency:\u003c\/strong\u003e None\n\u003cstrong\u003eFlavor Notes:\u003c\/strong\u003e Gyokuro Shogyoku delivers the complete expression of what Uji shaded tea can achieve. Absolute umami - complete, layered, and sustained from first sip to finish. Natural sweetness of extraordinary depth integrates with a marine character that is refined beyond what most gyokuro achieves. The mouthfeel is supreme - coating and sustained in a way that cannot be described without experiencing it. The finish is long, perfect, and gradual. 3-4 infusions, each equally composed.\n\u003ch3\u003eBrewing: 5g \/ 60-80ml \/ 50°C \/ 90-120 seconds \/ 3-4 infusions\u003c\/h3\u003e\n\u003cp\u003eTemperature precision is essential at this level.\u003c\/p\u003e\n\u003ch3\u003eComparison: The absolute pinnacle of the Shogyokuen gyokuro range alongside \u003ca href=\"\/products\/tokusei-shogyoku\"\u003eTokusei Shogyoku\u003c\/a\u003e. One step below, \u003ca href=\"\/products\/kanmuriri\"\u003eKanmuriri\u003c\/a\u003e is the accessible entry to this tier.\u003c\/h3\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 100g, 250g, 500g, 1,000g from THB 3,990 per 100g.","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868859154589,"sku":"SHO-GYO-GSG-100S","price":3990.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868859187357,"sku":"SHO-GYS-250G","price":8859.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868859220125,"sku":"SHO-GYS-500G","price":15750.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868859252893,"sku":"SHO-GYS-1000G","price":28000.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Gyokuro-Shogyoku-100g.jpg?v=1777113161"},{"product_id":"premium-houjicha","title":"Premium Houjicha - High-Grade Roasted Green Tea from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003ePremium Houjicha - High-Grade Roasted Green Tea from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003ePremium Houjicha is a high-grade roasted Japanese green tea from Uji, Kyoto, produced by Shogyokuen - a family-run tea factory established in 1827. Unlike unroasted green teas, houjicha is pan-roasted at high heat, which transforms the leaf character entirely: catechins and caffeine reduce sharply, while toasty, caramel, and lightly smoky notes emerge. The result is a warm, deeply comforting cup with very low caffeine - one of the most accessible and widely enjoyed Japanese teas across all ages and times of day.\u003c\/p\u003e\n\u003ch2\u003eAbout Premium Houjicha\u003c\/h2\u003e\n\u003cp\u003ePremium Houjicha is part of our Japanese Tea collection. At the premium level, Shogyokuen selects better leaf material before roasting - the starting quality of the green tea affects the roasted character directly. Premium Houjicha shows a cleaner, more refined roast: less bitterness, smoother body, and a more complex caramel and toasted grain depth compared to lower-grade options.\u003c\/p\u003e\n\u003cp\u003eHoujicha's most distinctive quality is its extremely low caffeine content relative to other Japanese teas. Roasting degrades caffeine significantly, making houjicha one of the few Japanese green teas that is genuinely suitable for children, the elderly, and evening drinking. In Thailand's year-round warmth, it also cold brews beautifully - a chilled houjicha is one of the most refreshing options in the Chaseki range.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Clear amber-brown\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Light to medium, smooth\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Short to medium, warming\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Toasty, caramel, lightly smoky\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003ePremium Houjicha brews a clear amber-brown liquor with a light to medium, smooth body and a short-to-medium, warming finish. Toasted grain leads the entry - warm, familiar, and immediately comforting. Caramel sweetness develops across the mid-palate, rounded and soft. A subtle smokiness sits in the background, adding depth without heaviness. The overall profile is warm, clean, and deeply approachable - the tea equivalent of a good cup of coffee for those who want warmth without caffeine intensity.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Premium Houjicha\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 5-6g per 200ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 80-100°C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 30-60 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 2-3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHoujicha is forgiving - it tolerates a wide range of water temperatures without becoming bitter. Pour fully after each infusion. For cold brew: 10-12g per 500ml of cold water, steep in the fridge 6-8 hours. Houjicha cold brew is exceptional - the caramel notes become sweeter and more pronounced when chilled.\u003c\/p\u003e\n\u003cstrong\u003eEquipment:\u003c\/strong\u003e Any teapot, kyusu, or infuser works. Houjicha is one of the easiest Japanese teas to brew well.\n\u003ch2\u003eHow Premium Houjicha Compares\u003c\/h2\u003e\n\u003cp\u003eAt the premium level, Shogyokuen's houjicha is noticeably cleaner and more refined than standard houjicha - smoother body, more complex caramel, less roughness in the roast. For those who want an even more intense roast character, \u003ca href=\"\/products\/houjicha-powder-deep-roast\"\u003eHoujicha Powder Deep Roast\u003c\/a\u003e offers a powder form for lattes and mixing with a deeper, more concentrated roast flavor. For a milder roast, \u003ca href=\"\/products\/houjicha-powder-medium-roast\"\u003eHoujicha Powder Medium Roast\u003c\/a\u003e is the softer option in powder form.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eProduced by Shogyokuen, established 1827, master blender Hiroshi Kobayashi. Uji, Kyoto provenance. Chaseki exclusive Thailand distributor for the full Shogyokuen range.\u003c\/p\u003e\n\u003ch2\u003eTrusted by Thailand's Tea Community\u003c\/h2\u003e\n\u003cp\u003eChaseki, specialist since November 2018. Supplying Thailand's professional tea industry since 2020. Over 2,500 students trained.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging: 100g, 250g, 500g, 1,000g from THB 345 per 100g.\u003c\/h2\u003e\n\u003ch2\u003eHoujicha FAQ Block\u003c\/h2\u003e\n\u003ch4\u003eWhat is houjicha?\u003c\/h4\u003e\n\u003cp\u003eHoujicha (ほうじ茶) is a Japanese green tea that has been roasted at high heat. Unlike most Japanese green teas which are steamed and dried, houjicha undergoes a roasting process that dramatically changes its character - reducing caffeine and astringency while producing warm toasty, caramel, and lightly smoky notes. It is one of Japan's most popular everyday teas.\u003c\/p\u003e\n\u003ch4\u003eIs houjicha low in caffeine?\u003c\/h4\u003e\n\u003cp\u003eYes. Roasting significantly reduces caffeine content, making houjicha one of the lowest-caffeine Japanese teas. It is commonly served to children and the elderly in Japan and is a popular choice for evening drinking. It is not caffeine-free, but the level is substantially lower than sencha, matcha, or gyokuro.\u003c\/p\u003e\n\u003ch4\u003eHow does houjicha compare to regular green tea?\u003c\/h4\u003e\n\u003cp\u003eHoujicha starts as green tea (usually sencha or bancha leaves) but the roasting process changes it completely. Regular green tea is fresh, grassy, and moderately astringent. Houjicha is warm, toasty, low in astringency, and low in caffeine. They come from the same plant but taste and behave very differently.\u003c\/p\u003e\n\u003ch4\u003eHow do I brew houjicha?\u003c\/h4\u003e\n\u003cp\u003eUse 5-6g per 200ml at 80-100°C. Steep 30-60 seconds. Houjicha is very forgiving - it tolerates a wide range of temperatures without turning bitter. 2-3 infusions. Cold brew: 10-12g per 500ml, fridge 6-8 hours.\u003c\/p\u003e\n\u003ch4\u003eIs houjicha good for cold brew?\u003c\/h4\u003e\n\u003cp\u003eYes - excellent. The caramel notes become sweeter and more pronounced when cold brewed. One of the best cold brew options in the Chaseki Japanese tea range.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki houjicha sourced directly from Japan?\u003c\/h4\u003e\n\u003cp\u003eYes. All from Shogyokuen, Uji Kyoto, established 1827. Direct producer relationship, consistent quality.\u003c\/p\u003e\n\u003ch4\u003eHow should I store houjicha?\u003c\/h4\u003e\n\u003cp\u003eCool, dry, dark, airtight container. Consume within 3-4 months of opening. Houjicha is more tolerant of storage conditions than unroasted green teas.\u003c\/p\u003e\n\u003ch4\u003eWhat teaware do I need for houjicha?\u003c\/h4\u003e\n\u003cp\u003eAny teapot, kyusu, or infuser works well. Houjicha is one of the most forgiving Japanese teas to brew.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki houjicha suitable for cafes?\u003c\/h4\u003e\n\u003cp\u003eYes. Available in larger formats. Houjicha lattes and cold brews are increasingly popular on specialty café menus in Thailand. Contact us for wholesale pricing.\u003c\/p\u003e\n\u003ch4\u003eCan I use houjicha in cooking or baking?\u003c\/h4\u003e\n\u003cp\u003eYes. Houjicha adds a warm, smoky-caramel flavor to baked goods, ice cream, and desserts. Houjicha powder (available in Deep Roast and Medium Roast) is particularly convenient for culinary applications.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/houjicha-powder-deep-roast\"\u003eHoujicha Powder Deep Roast\u003c\/a\u003e - powder form for lattes and baking, deeper roast\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/houjicha-powder-medium-roast\"\u003eHoujicha Powder Medium Roast\u003c\/a\u003e - powder form, softer roast\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/premium-genmaicha\"\u003ePremium Genmaicha\u003c\/a\u003e - roasted rice green tea blend, similarly accessible character\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/how-to-brew-houjicha\"\u003eHow to Brew Houjicha\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868859449501,"sku":"SHO-TEA-PHJ-100S","price":329.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868859482269,"sku":"SHO-PHJ-250G","price":730.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868859515037,"sku":"SHO-PHJ-500G","price":1299.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868859547805,"sku":"SHO-PHJ-1000G","price":2309.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Premium-Houjicha-100g.jpg?v=1777113170"},{"product_id":"premium-genmaicha","title":"Premium Genmaicha - Roasted Rice Green Tea from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eBreadcrumb:\u003c\/strong\u003e Home \u0026gt; Japanese Tea \u0026gt; Genmaicha \u0026gt; Premium Genmaicha\n\u003cstrong\u003ePremium Genmaicha - Roasted Rice Green Tea from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003ePremium Genmaicha is a blend of Uji green tea and roasted brown rice (genmai) from Shogyokuen - a family-run factory established in 1827 in Uji, Kyoto. One of Japan's best-known everyday teas, genmaicha combines the clean character of green tea with the nutty, toasty warmth of roasted rice - producing a cup that is mild, approachable, and satisfying in a way that neither ingredient achieves alone. At the premium level, Shogyokuen's green tea base ensures the blend is cleaner, more balanced, and more expressive than standard genmaicha.\u003c\/p\u003e\n\u003ch2\u003eAbout Premium Genmaicha\u003c\/h2\u003e\n\u003cp\u003eGenmaicha's character comes from the interplay between the green tea's freshness and umami and the roasted rice's nuttiness and toasty warmth. Shogyokuen's premium base produces a blend where both components are genuinely present - not a genmaicha where the rice overwhelms the tea, or one where the tea dominates without showing the rice's contribution. The balance is the product.\u003c\/p\u003e\n\u003cp\u003eAt the premium level, the green tea used in the blend is of higher quality, which adds subtle umami and sweetness to the cup that lower-grade genmaicha lacks. It is still one of the most accessible and affordable teas in the Chaseki range - a cup that works at breakfast, midday, or with a meal.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Pale golden-green\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Light, clean\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Short to medium, warming\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Nutty, toasty, gently grassy\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003ePremium Genmaicha brews a pale golden-green liquor with a light, clean body and a short-to-medium, warming finish. Roasted rice nuttiness leads the entry, warm and familiar. A gentle grassiness from the green tea base runs through the mid-palate, adding freshness and lifting the cup. Light toasty warmth carries through the finish, which tapers cleanly. The overall impression is balanced and approachable - a tea that is easy to drink, easy to love, and consistently satisfying across any time of day.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Premium Genmaicha\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf: 5-6g per 200ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 80°C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 60 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePour fully after the first infusion. A second infusion is lighter but still pleasant. For iced genmaicha: brew double-strength and pour over ice.\u003c\/p\u003e\n\u003ch2\u003eHow Genmaicha Compares\u003c\/h2\u003e\n\u003cp\u003eCompared to Premium Houjicha, genmaicha is lighter, fresher, and more grass-forward - the roasted character from the rice is less intense than houjicha's full roast. They share the same approachability and work well on the same café menu as daytime and evening options respectively. For those who enjoy genmaicha but want a powder format for mixing and lattes, \u003ca href=\"\/products\/genmai-powder\"\u003eGenmai Powder\u003c\/a\u003e offers the same character in a convenient powder form.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eShogyokuen, established 1827, master blender Hiroshi Kobayashi. Uji Kyoto green tea base, refined in Kyotanabe. Chaseki exclusive Thailand distributor.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging: 100g, 250g, 500g, 1,000g from THB 285 per 100g.\u003c\/h2\u003e\n\u003ch3\u003eGenmaicha FAQ Block\u003c\/h3\u003e\n\u003ch4\u003eWhat is genmaicha?\u003c\/h4\u003e\n\u003cp\u003eGenmaicha (玄米茶) is a Japanese tea blended from green tea leaves and roasted brown rice (genmai). The roasted rice adds a nutty, toasty warmth to the grassy freshness of the green tea base. It is one of Japan's most popular everyday teas, historically associated with economical tea drinking - the rice extended the tea - but now valued for its unique flavor profile.\u003c\/p\u003e\n\u003ch4\u003eIs genmaicha caffeinated?\u003c\/h4\u003e\n\u003cp\u003eYes, but moderately. The green tea base contains caffeine, but because the blend is roughly half rice, the effective caffeine level per gram of brew is lower than a straight green tea. It is a good choice for those who want a lighter caffeine option during the day.\u003c\/p\u003e\n\u003ch4\u003eHow does genmaicha compare to houjicha?\u003c\/h4\u003e\n\u003cp\u003eGenmaicha is lighter, greener, and nuttier from the roasted rice. Houjicha is warmer, smokier, and more intensely toasty from the roasting process. Houjicha has lower caffeine than genmaicha. Both are approachable, non-astringent, and popular for café menus. Many cafés carry both.\u003c\/p\u003e\n\u003ch4\u003eHow do I brew genmaicha?\u003c\/h4\u003e\n\u003cp\u003e5-6g per 200ml at 80°C. Steep 60 seconds. Pour fully. 2 infusions. For iced: brew double-strength, pour over ice.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki genmaicha sourced directly from Japan?\u003c\/h4\u003e\n\u003cp\u003eYes. Shogyokuen, Uji Kyoto, established 1827. Direct relationship.\u003c\/p\u003e\n\u003ch4\u003eHow should I store genmaicha?\u003c\/h4\u003e\n\u003cp\u003eCool, dry, dark, airtight container. Consume within 3-4 months of opening.\u003c\/p\u003e\n\u003ch4\u003eWhat teaware do I need?\u003c\/h4\u003e\n\u003cp\u003eAny teapot or kyusu with a strainer. Genmaicha is easy to brew.\u003c\/p\u003e\n\u003ch4\u003eIs genmaicha suitable for cafes?\u003c\/h4\u003e\n\u003cp\u003eYes. Available in larger formats. Iced genmaicha and genmaicha lattes work well on specialty café menus.\u003c\/p\u003e\n\u003ch4\u003eCan I use genmaicha in cooking?\u003c\/h4\u003e\n\u003cp\u003eThe roasted rice element adds interest to savory applications - it works as a tea base for rice cooking. Genmai Powder is more convenient for culinary use.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between genmaicha and matcha?\u003c\/h4\u003e\n\u003cp\u003eGenmaicha is a steeped loose-leaf blend. Matcha is stone-ground powder whisked directly into water or milk. They share no processing overlap - genmaicha is an everyday green tea blend, matcha is a concentrated powdered tea.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/genmai-powder\"\u003eGenmai Powder\u003c\/a\u003e - genmaicha character in powder form for lattes and mixing\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/premium-houjicha\"\u003ePremium Houjicha\u003c\/a\u003e - roasted option on the same approachable tier\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/kisen\"\u003eKisen\u003c\/a\u003e - the green tea base in its pure form\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868859711645,"sku":"SHO-TEA-PGM-100S","price":220.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868859744413,"sku":"SHO-PGM-250G","price":492.0,"currency_code":"THB","in_stock":true},{"title":"500g","offer_id":47868859777181,"sku":"SHO-PGM-500G","price":875.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868859809949,"sku":"SHO-PGM-1000G","price":1555.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Premium-Genmai-100g_1a9f68d1-fb5f-47ff-a901-77092e0317ed.jpg?v=1777144505"},{"product_id":"houjicha-powder-deep-roast","title":"Houjicha Powder Deep Roast - Roasted Japanese Tea Powder from Uji, Kyoto","description":"\u003cstrong\u003eBreadcrumb:\u003c\/strong\u003e Home \u0026gt; Japanese Tea \u0026gt; Houjicha \u0026gt; Houjicha Powder Deep Roast\n\u003cstrong\u003eHoujicha Powder Deep Roast - Roasted Japanese Tea Powder from Uji, Kyoto\u003c\/strong\u003e\n\u003cp\u003eHoujicha Powder Deep Roast is a finely ground houjicha powder from Shogyokuen, Uji, Kyoto - produced for houjicha lattes, baking, and café drinks where a bold roasted character in a convenient, dissolve-ready powder format is the priority. Deep-roasted for intensity: more smoky, more caramelized, and more assertive in milk than medium roast. Low caffeine. Easy to use. The right choice for cafés and home bakers who want houjicha's warmth in every application.\u003c\/p\u003e\n\u003ch2\u003eAbout Houjicha Powder Deep Roast\u003c\/h2\u003e\n\u003cp\u003eGround houjicha powder behaves differently from loose-leaf houjicha - it mixes directly into milk, smoothies, batters, and sauces without steeping and straining. The deep roast level in this product makes it particularly well suited to milk-based applications where the intensity holds up against the dilution of dairy or plant-based milk. It is the houjicha equivalent of a bold culinary matcha: designed for applications, not for drinking straight as a bowl.\u003c\/p\u003e\n\u003cp\u003eAt Shogyokuen's level, even the powder form maintains the quality of the Uji base material - the deep roast character is clean, not cheap, and the caramel-smokiness is rounded rather than acrid.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eMouthfeel (in latte):\u003c\/strong\u003e Smooth, coating\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium, warm\n\u003cstrong\u003eRoast character:\u003c\/strong\u003e Bold, smoky-caramel, deep\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eDeep Roast Houjicha Powder delivers a bold, smoky-caramel character in milk. The roast is assertive and forward - deep charred wood notes and rich caramelization define the profile. In a latte, it produces a deeply warming, full-flavored drink that pairs beautifully with any milk type. In baking, the intensity holds up through heat. The low caffeine level means the bold flavor comes without proportional caffeine - a genuine advantage for evening menus and family applications.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Houjicha Powder Deep Roast\u003c\/h2\u003e\n\u003cstrong\u003eLatte:\u003c\/strong\u003e 3-5g per 150ml steamed milk. Dissolve powder in a small amount of hot water before adding milk, or use a milk frother.\n\u003cstrong\u003eIced latte:\u003c\/strong\u003e 3-5g dissolved in 30ml hot water, poured over ice and topped with cold milk.\n\u003cstrong\u003eBaking:\u003c\/strong\u003e Substitute for a portion of flour or cocoa in recipes. Works in cookies, cakes, ice cream, and chocolate applications.\n\u003cstrong\u003eNot recommended for:\u003c\/strong\u003e Drinking straight (too bold for direct water preparation at these doses).\n\u003ch2\u003eComparison\u003c\/h2\u003e\n\u003cp\u003eCompared to \u003ca href=\"\/products\/houjicha-powder-medium-roast\"\u003eHoujicha Powder Medium Roast\u003c\/a\u003e, this is the bolder, more assertive option - the right choice for strong houjicha lattes and baking applications where a pronounced roast character is wanted. Compared to \u003ca href=\"\/products\/premium-houjicha\"\u003ePremium Houjicha\u003c\/a\u003e loose leaf, the powder format trades the nuance of loose-leaf brewing for convenience and compatibility with latte and baking applications.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eShogyokuen, established 1827, master blender Hiroshi Kobayashi. Deep-roasted Uji Kyoto houjicha, ground and refined in Kyotanabe. Chaseki exclusive Thailand distributor.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging: 100g, 250g, 500g, 1,000g from THB 445 per 100g.\u003c\/h2\u003e\n\u003ch2\u003eFAQs (adapted for houjicha powder)\u003c\/h2\u003e\n\u003ch4\u003eIs houjicha powder the same as matcha?\u003c\/h4\u003e\n\u003cp\u003eNo. Matcha is a powder made from shade-grown, stone-ground tencha (a specific type of green tea leaf). Houjicha powder is made from roasted green tea that has been finely ground. They have completely different colors (matcha is vivid green, houjicha powder is reddish-brown), characters, and production methods. Houjicha powder is also much lower in caffeine than matcha.\u003c\/p\u003e\n\u003ch4\u003eCan I use houjicha powder in a matcha latte recipe?\u003c\/h4\u003e\n\u003cp\u003eYes. Houjicha powder substitutes directly for matcha in latte recipes, using the same dose (3-5g per 150ml milk). The flavor is entirely different - warm, toasty, and caramel versus matcha's green and umami - but the preparation method is the same.\u003c\/p\u003e\n\u003ch4\u003eWhich roast should I choose - Deep or Medium?\u003c\/h4\u003e\n\u003cp\u003eDeep Roast: bolder, smokier, more assertive in milk. Better for strong lattes and baking where intensity is wanted. Medium Roast: softer, sweeter, more delicate. Better for subtle lattes and lighter dessert applications.\u003c\/p\u003e\n\u003ch4\u003eIs houjicha powder low in caffeine?\u003c\/h4\u003e\n\u003cp\u003eYes. Significantly lower than matcha or sencha. Suitable for children, evenings, and those sensitive to caffeine.\u003c\/p\u003e\n\u003cp\u003e(Plus standard houjicha boilerplate FAQs where relevant)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/houjicha-powder-medium-roast\"\u003eHoujicha Powder Medium Roast\u003c\/a\u003e - the softer option\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/premium-houjicha\"\u003ePremium Houjicha\u003c\/a\u003e - loose-leaf for traditional brewing\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/seifu\"\u003eSeifu\u003c\/a\u003e - for comparison: culinary matcha for café use\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868860104861,"sku":"SHO-HJP-DER-100P","price":490.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868860137629,"sku":"SHO-HJP-DER-250P","price":1089.0,"currency_code":"THB","in_stock":true},{"title":"500g","offer_id":47868860170397,"sku":"SHO-HJP-DER-500P","price":1935.0,"currency_code":"THB","in_stock":true},{"title":"1000g","offer_id":47868860203165,"sku":"SHO-HJP-DER-1000S","price":3440.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Houjicha-dark_20roast-yame-100g_edb1c63c-ddff-4c2b-93e9-5ad035f26e78.jpg?v=1777144519"},{"product_id":"houjicha-powder-medium-roast","title":"Houjicha Powder Medium Roast - Roasted Japanese Tea Powder from Uji, Kyoto","description":"\u003cstrong\u003eBreadcrumb:\u003c\/strong\u003e Home \u0026gt; Japanese Tea \u0026gt; Houjicha \u0026gt; Houjicha Powder Medium Roast\n\u003cstrong\u003eHoujicha Powder Medium Roast - Roasted Japanese Tea Powder from Uji, Kyoto\u003c\/strong\u003e\n\u003cp\u003eHoujicha Powder Medium Roast is a finely ground houjicha powder from Shogyokuen, Uji, Kyoto - the softer counterpart to the Deep Roast. Medium roasted for a gentler caramel and less smoky character, it is better suited to delicate latte menus, lighter dessert applications, and customers who want houjicha's warmth without the intensity of a full deep roast. Low caffeine. Clean and smooth in milk. The right choice for cafés that want a versatile houjicha powder that can serve a broad customer base.\u003c\/p\u003e\n\u003ch2\u003eAbout Houjicha Powder Medium Roast\u003c\/h2\u003e\n\u003cp\u003eThe medium roast level preserves more of the green tea base's fresh, grassy undertones while still delivering houjicha's characteristic toasty warmth and caramel sweetness. It is noticeably softer than the Deep Roast - less smokiness, more sweetness, and a gentler overall presence in the cup. In applications where the houjicha should complement rather than dominate - a delicate custard, a light afternoon latte, a soft cake - Medium Roast is the more appropriate choice.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eMouthfeel (in latte):\u003c\/strong\u003e Light to medium, smooth\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Short to medium, gently sweet\n\u003cstrong\u003eRoast character:\u003c\/strong\u003e Soft caramel, light toasty warmth, subtle smokiness\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eMedium Roast Houjicha Powder delivers a soft, caramel-forward character in milk. Toasty warmth is present but gentle - not assertive. A light, underlying grassiness from the green tea base adds freshness and lifts the sweetness. The overall profile in a latte is smooth, warming, and accessible - a cup that is inviting without being challenging.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Houjicha Powder Medium Roast\u003c\/h2\u003e\n\u003cstrong\u003eLatte:\u003c\/strong\u003e 3-5g per 150ml steamed milk. Dissolve powder in a small amount of hot water before adding milk.\n\u003cstrong\u003eIced latte:\u003c\/strong\u003e 3-5g dissolved in 30ml hot water, poured over ice and topped with cold milk.\n\u003cstrong\u003eBaking:\u003c\/strong\u003e Lighter dessert applications - custards, mousse, light cakes, and cream-based desserts where a subtle houjicha note is wanted.\n\u003ch2\u003eComparison\u003c\/h2\u003e\n\u003cp\u003eSofter than \u003ca href=\"\/products\/houjicha-powder-deep-roast\"\u003eHoujicha Powder Deep Roast\u003c\/a\u003e - less smoky, more delicate. The right choice when the latte menu targets a broader audience or the baking application calls for restraint. Both products start from the same Shogyokuen Uji base - the difference is purely in the roast level.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging: 100g, 250g, 500g, 1,000g from THB 395 per 100g.\u003c\/h2\u003e\n\u003cstrong\u003eFAQs:\u003c\/strong\u003e Same as Houjicha Powder Deep Roast with roast-comparison FAQ adjusted.\n\u003cstrong\u003eRelated Products:\u003c\/strong\u003e \u003ca href=\"\/products\/houjicha-powder-deep-roast\"\u003eHoujicha Powder Deep Roast\u003c\/a\u003e | \u003ca href=\"\/products\/premium-houjicha\"\u003ePremium Houjicha\u003c\/a\u003e | \u003ca href=\"\/products\/genmai-powder\"\u003eGenmai Powder\u003c\/a\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868860432541,"sku":"SHO-HJP-LIR-100P","price":554.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868860465309,"sku":"SHO-HJP-LIR-250P","price":1231.0,"currency_code":"THB","in_stock":true},{"title":"500g","offer_id":47868860498077,"sku":"SHO-HJP-LIR-500P","price":2188.0,"currency_code":"THB","in_stock":true},{"title":"1000g","offer_id":47868860530845,"sku":"SHO-HJP-LIR-1000S","price":3890.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Houjicha-light-roast-uji-100g.jpg?v=1777113203"},{"product_id":"genmai","title":"Genmai - Everyday Loose Leaf Genmaicha from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eBreadcrumb:\u003c\/strong\u003e Home \u0026gt; Japanese Tea \u0026gt; Genmaicha \u0026gt; Genmai\n\u003cstrong\u003eNote:\u003c\/strong\u003e Genmai and Premium Genmaicha both appear in the catalog. Genmai is positioned at a lower price point (THB 245 vs 285 per 100g) - frame as the accessible everyday option within the genmaicha range, with Premium Genmaicha as the step up.\n\u003cstrong\u003eGenmai - Everyday Loose Leaf Genmaicha from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eGenmai is Shogyokuen's everyday genmaicha - a blend of Uji green tea and roasted brown rice (genmai), produced by a factory established in 1827 in Uji, Kyoto. Clean, nutty, and accessible, it delivers genmaicha's characteristic warmth and approachability at the most affordable price point in the Chaseki Japanese tea range. A reliable everyday cup for home, café, or office.\u003c\/p\u003e\n\u003ch2\u003eAbout Genmai\u003c\/h2\u003e\n\u003cp\u003eGenmaicha is one of the most widely enjoyed Japanese everyday teas - its combination of fresh green tea and roasted rice produces a cup that is simultaneously familiar and distinctive. Genmai uses Shogyokuen's standard green tea base, which still benefits from Uji provenance and Hiroshi Kobayashi's production oversight - noticeably cleaner and more balanced than anonymous mass-market genmaicha at a comparable price.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Pale golden-green\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Light, clean\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Short, warming\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Nutty, light toasty warmth, gentle grassiness\n\u003ch2\u003eHow to Brew Genmai\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e5-6g \/ 200ml \/ 80°C \/ 60 seconds \/ 2 infusions. Iced: brew double-strength, pour over ice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eComparison\u003c\/h2\u003e\n\u003cp\u003eCompared to \u003ca href=\"\/products\/premium-genmaicha\"\u003ePremium Genmaicha\u003c\/a\u003e (THB 285 \/ 100g), Genmai is the entry option - slightly simpler in the green tea base character but delivering the same core genmaicha experience at a lower price point. For those who want genmaicha in a powder format for lattes and mixing, \u003ca href=\"\/products\/genmai-powder\"\u003eGenmai Powder\u003c\/a\u003e is the convenient alternative.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging: 100g, 250g, 500g, 1,000g from THB 245 per 100g.\u003c\/h2\u003e\n\u003cstrong\u003eFAQs:\u003c\/strong\u003e Same genmaicha boilerplate as Premium Genmaicha with price\/tier references adjusted.\n\u003cstrong\u003eRelated Products:\u003c\/strong\u003e \u003ca href=\"\/products\/premium-genmaicha\"\u003ePremium Genmaicha\u003c\/a\u003e | \u003ca href=\"\/products\/genmai-powder\"\u003eGenmai Powder\u003c\/a\u003e | \u003ca href=\"\/products\/premium-houjicha\"\u003ePremium Houjicha\u003c\/a\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868860694685,"sku":"SHO-GEN-100G","price":185.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868860727453,"sku":"SHO-GEN-250G","price":410.0,"currency_code":"THB","in_stock":true},{"title":"500g","offer_id":47868860760221,"sku":"SHO-GEN-500G","price":730.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868860792989,"sku":"SHO-GEN-1000G","price":1299.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Genmai-Matcha-Powder-100g.jpg?v=1777113212"},{"product_id":"genmai-powder","title":"Genmai Powder - Genmaicha Powder for Lattes and Baking from Uji, Kyoto","description":"\u003cstrong\u003eBreadcrumb:\u003c\/strong\u003e Home \u0026gt; Japanese Tea \u0026gt; Genmaicha \u0026gt; Genmai Powder\n\u003cstrong\u003eGenmai Powder - Genmaicha Powder for Lattes and Baking from Uji, Kyoto\u003c\/strong\u003e\n\u003cp\u003eGenmai Powder is a finely ground genmaicha powder from Shogyokuen, Uji, Kyoto - the same nutty, toasty character of loose-leaf genmaicha in a convenient powder that dissolves directly into milk, smoothies, and batters. For cafés building a genmaicha latte, for home bakers adding Japanese rice-tea flavor to desserts, or for anyone who wants genmaicha's warmth in an easy-use format, Genmai Powder is the practical choice.\u003c\/p\u003e\n\u003ch2\u003eAbout Genmai Powder\u003c\/h2\u003e\n\u003cp\u003eUnlike loose-leaf genmaicha, which requires steeping and straining, Genmai Powder dissolves directly into liquid - making it far more versatile for café, culinary, and convenience applications. It is the powder equivalent of a culinary matcha in function, but with genmaicha's distinct nutty, rice-forward character rather than matcha's green and umami profile.\u003c\/p\u003e\n\u003cp\u003eAt Shogyokuen's production level, the Uji green tea base ensures the powder has a cleaner, more balanced character than commodity genmaicha powders.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile (in latte)\u003c\/h2\u003e\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Light to medium, smooth\n\u003cstrong\u003eCharacter:\u003c\/strong\u003e Nutty, toasty roasted rice, gentle grassiness\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Short, warming and slightly sweet\n\u003ch2\u003eHow to Use Genmai Powder\u003c\/h2\u003e\n\u003cstrong\u003eLatte:\u003c\/strong\u003e 3-5g per 150ml steamed milk. Dissolve in a small amount of hot water first.\n\u003cstrong\u003eIced latte:\u003c\/strong\u003e 3-5g in 30ml hot water, pour over ice, top with cold milk.\n\u003cstrong\u003eBaking:\u003c\/strong\u003e Adds a subtle nutty, tea-warmed character to cookies, cakes, and cream desserts.\n\u003cstrong\u003ePorridge \/ rice:\u003c\/strong\u003e A small amount dissolved in cooking water or stirred into finished porridge.\n\u003ch2\u003eComparison\u003c\/h2\u003e\n\u003cp\u003eCompared to \u003ca href=\"\/products\/houjicha-powder-deep-roast\"\u003eHoujicha Powder Deep Roast\u003c\/a\u003e, Genmai Powder is lighter, nuttier, and less smoky - the roasted rice character is different from a pure houjicha roast. Both are low-caffeine options for café latte menus and work well offered alongside each other. Compared to \u003ca href=\"\/products\/genmai\"\u003eGenmai\u003c\/a\u003e loose leaf, the powder trades brewing nuance for versatility.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging: 100g, 250g, 500g, 1,000g from THB 345 per 100g.\u003c\/h2\u003e\n\u003ch2\u003eGenmai Powder FAQs\u003c\/h2\u003e\n\u003ch4\u003eWhat is genmai powder?\u003c\/h4\u003e\n\u003cp\u003eGenmai powder is finely ground genmaicha - the Japanese blend of green tea and roasted brown rice. It dissolves directly into liquids, making it convenient for lattes, smoothies, and baking without the need for steeping and straining.\u003c\/p\u003e\n\u003ch4\u003eIs genmai powder the same as matcha?\u003c\/h4\u003e\n\u003cp\u003eNo. Matcha is made from shade-grown, stone-ground tencha (pure green tea). Genmai powder is ground genmaicha - a blend of green tea and roasted rice. They have very different colors (matcha is vivid green, genmai powder is pale brown-green), characters, and caffeine levels. Genmai powder is much lower in caffeine.\u003c\/p\u003e\n\u003ch4\u003eHow do I make a genmaicha latte?\u003c\/h4\u003e\n\u003cp\u003e3-5g genmai powder dissolved in 30ml hot water, whisked smooth. Add 150ml steamed milk (any type). Serve hot or iced.\u003c\/p\u003e\n\u003ch4\u003eIs genmai powder low in caffeine?\u003c\/h4\u003e\n\u003cp\u003eYes. Lower caffeine than matcha or straight green tea, due to the rice content and the tea grade used.\u003c\/p\u003e\n\u003cp\u003e(Standard genmaicha FAQ boilerplate)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/genmai\"\u003eGenmai\u003c\/a\u003e - loose-leaf genmaicha for traditional brewing\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/premium-genmaicha\"\u003ePremium Genmaicha\u003c\/a\u003e - higher-grade loose-leaf option\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/houjicha-powder-deep-roast\"\u003eHoujicha Powder Deep Roast\u003c\/a\u003e - roasted tea powder for comparison\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868861055133,"sku":"SHO-GMP-100P","price":220.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868861087901,"sku":"SHO-GMP-250P","price":492.0,"currency_code":"THB","in_stock":true},{"title":"500g","offer_id":47868861120669,"sku":"SHO-GMP-500P","price":875.0,"currency_code":"THB","in_stock":true},{"title":"1000g","offer_id":47868861153437,"sku":"SHO-GMP-1000S","price":1555.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Genmai-powder-100g.jpg?v=1777113222"},{"product_id":"karigane-hatsugan","title":"Karigane Hatsugan - Premium Stem Tea from Uji, Kyoto by Shogyokuen","description":"\u003cstrong\u003eKarigane Hatsugan - Premium Stem Tea from Uji, Kyoto by Shogyokuen\u003c\/strong\u003e\n\u003cp\u003eKarigane Hatsugan is a premium stem tea (karigane) from Shogyokuen, Uji, Kyoto - produced by a family-run factory established in 1827. Made from the stems and stalks of high-grade tea plants rather than the leaf, karigane has a softer, sweeter character than leaf-only green teas - lower in catechins, lower in bitterness, and with a delicate, clean sweetness that makes it genuinely different from anything else in the Chaseki range. Rare in Thailand. Worth understanding.\u003c\/p\u003e\n\u003ch2\u003eAbout Karigane Hatsugan\u003c\/h2\u003e\n\u003cp\u003eKarigane (雁が音) - also called kukicha - is made from the stems and stalks separated during the production of high-grade tea. Because stems contain significantly lower catechin levels than leaves, the resulting tea is softer, sweeter, and less astringent than any leaf-based green tea at the same grade.\u003c\/p\u003e\n\u003cp\u003eWhat makes Shogyokuen's karigane distinctive is the source material: the stems come from their high-grade tea plants. The quality of the parent plant flows into the stem tea - the sweetness and gentle umami reflect the same Uji provenance as the rest of the Shogyokuen range.\u003c\/p\u003e\n\u003cp\u003eHatsugan (初雁) - 'first wild goose of autumn' - is the premium tier within Shogyokuen's karigane range, and represents the finest stem material available from this producer.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eLiquor:\u003c\/strong\u003e Pale golden-green, clear\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Light, delicate\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium, naturally sweet\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Subtle, gentle\n\u003cstrong\u003eBitterness:\u003c\/strong\u003e Very low\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Very low\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eKarigane Hatsugan brews a pale golden-green liquor with a light, delicate body and a medium, naturally sweet finish. The character is quiet and refined - a gentle sweetness leads, supported by a subtle, clean vegetal note and a soft underlying umami that reflects the Uji provenance without demanding attention. Very low bitterness and astringency mean the cup is smooth from start to finish. A tea that rewards stillness and slow appreciation - not dramatic, but genuinely lovely.\u003c\/p\u003e\n\u003ch2\u003eHow to Brew Karigane Hatsugan\u003c\/h2\u003e\n\u003cstrong\u003eRecommended brewing parameters:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eLeaf\/stem: 5-6g per 150-200ml\u003c\/li\u003e\n\u003cli\u003eWater temperature: 70-75°C\u003c\/li\u003e\n\u003cli\u003eSteeping time: 60-90 seconds\u003c\/li\u003e\n\u003cli\u003eInfusions: 2-3\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse moderate temperature - cooler than standard sencha - to preserve the delicate sweetness. Pour fully after each infusion. Cold brew: 8-10g per 500ml, fridge 6-8 hours - particularly pleasant, very clean and sweet.\u003c\/p\u003e\n\u003cstrong\u003eEquipment:\u003c\/strong\u003e Kyusu or any teapot with a fine strainer (stems can be smaller than leaf pieces).\n\u003ch2\u003eHow Karigane Hatsugan Compares\u003c\/h2\u003e\n\u003cp\u003eKarigane Hatsugan is unlike any other product in the Chaseki Shogyokuen range - it occupies its own lane. It has none of the grassy assertiveness of sencha, none of the concentrated umami of gyokuro, and none of the roasted warmth of houjicha. Its closest relatives in character are \u003ca href=\"\/products\/asatsuyu\"\u003eAsatsuyu sencha\u003c\/a\u003e (sweet, low astringency) and the lighter end of the gyokuro range - but it is softer and more delicate than both. \u003ca href=\"\/products\/shiro-no-oto\"\u003eShiro No Oto\u003c\/a\u003e is the other karigane option in the range, positioned below at a more accessible price point.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eProduced by Shogyokuen, established 1827, master blender Hiroshi Kobayashi. Premium stem material from Uji, Kyoto, refined in Kyotanabe. Chaseki exclusive Thailand distributor.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging: 100g, 250g, 500g, 1,000g from THB 985 per 100g.\u003c\/h2\u003e\n\u003ch2\u003eKarigane FAQ Block\u003c\/h2\u003e\n\u003ch4\u003eWhat is karigane?\u003c\/h4\u003e\n\u003cp\u003eKarigane (雁が音) is a Japanese tea made from the stems and stalks of tea plants rather than the leaves. Also known as kukicha in some regions. Because stems have lower catechin content than leaves, karigane is naturally softer, sweeter, and lower in bitterness than leaf-based green teas. When the stems come from high-grade plants (as with Shogyokuen's material), the result is a tea of genuine refinement and character.\u003c\/p\u003e\n\u003ch4\u003eHow does karigane differ from sencha?\u003c\/h4\u003e\n\u003cp\u003eSencha is made from full leaves and is bright, grassy, and moderately astringent. Karigane uses stems and stalks, producing a softer, sweeter, less astringent cup. Karigane is also lower in caffeine than sencha. They are very different in character despite both being Japanese green teas.\u003c\/p\u003e\n\u003ch4\u003eIs karigane low in caffeine?\u003c\/h4\u003e\n\u003cp\u003eYes. Stems contain less caffeine than leaves, making karigane one of the lower-caffeine options in the Japanese green tea range. It is not caffeine-free, but noticeably lighter than sencha or gyokuro.\u003c\/p\u003e\n\u003ch4\u003eHow do I brew karigane?\u003c\/h4\u003e\n\u003cp\u003e5-6g per 150-200ml at 70-75°C. Steep 60-90 seconds. Pour fully. 2-3 infusions. Use a fine strainer.\u003c\/p\u003e\n\u003ch4\u003eIs karigane good for cold brew?\u003c\/h4\u003e\n\u003cp\u003eYes. Clean and sweet cold brewed. 8-10g per 500ml, fridge 6-8 hours.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki karigane sourced directly from Japan?\u003c\/h4\u003e\n\u003cp\u003eYes. Shogyokuen, Uji Kyoto, established 1827. Direct producer relationship.\u003c\/p\u003e\n\u003ch4\u003eHow should I store karigane?\u003c\/h4\u003e\n\u003cp\u003eCool, dry, dark, airtight container. Consume within 3-4 months of opening.\u003c\/p\u003e\n\u003ch4\u003eWhat teaware do I need?\u003c\/h4\u003e\n\u003cp\u003eKyusu or any teapot with a fine strainer. Stems can be small pieces.\u003c\/p\u003e\n\u003ch4\u003eIs karigane suitable for cafes?\u003c\/h4\u003e\n\u003cp\u003eYes. A distinctive addition to a specialty Japanese tea menu. Contact us for wholesale pricing.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between karigane and gyokuro?\u003c\/h4\u003e\n\u003cp\u003eGyokuro is shaded leaf tea - deep umami, coating mouthfeel, small brewing volumes. Karigane is stem tea - softer, sweeter, more delicate, and less umami-intensive. Both are premium Japanese teas, but they serve different preferences.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/shiro-no-oto\"\u003eShiro No Oto\u003c\/a\u003e - the other karigane option, entry tier\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/asatsuyu\"\u003eAsatsuyu\u003c\/a\u003e - the sencha closest to karigane's soft, sweet character\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/tsuki-no-hikari\"\u003eTsuki No Hikari\u003c\/a\u003e - entry gyokuro for those who want more umami depth\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/pages\/how-to-brew-sencha\"\u003eHow to Brew Karigane\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"100g","offer_id":47868861350045,"sku":"SHO-KAR-HGN-100S","price":1120.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868861382813,"sku":"SHO-KHG-250G","price":2490.0,"currency_code":"THB","in_stock":false},{"title":"500g","offer_id":47868861415581,"sku":"SHO-KHG-500G","price":4428.0,"currency_code":"THB","in_stock":false},{"title":"1000g","offer_id":47868861448349,"sku":"SHO-KHG-1000G","price":7872.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/Karigan-Hatsugan-100g.jpg?v=1777113232"},{"product_id":"yame-gyokuro-powder","title":"Yame Gyokuro Powder - Chaseki Private Label Blended Matcha from Yame, Fukuoka","description":"\u003cp\u003e\u003cstrong\u003eYame Gyokuro Powder - Chaseki Private Label Blended Matcha from Yame, Fukuoka\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYame Gyokuro Powder is a blended matcha powder from the Chaseki Private Label collection, sourced from Yame, Fukuoka Prefecture and sold exclusively under the Chaseki brand. Floral and creamy sweet, with notes of green vegetables, buttered corn, nuts, and delicate flowers - offering a smooth and lively mouthfeel. At THB 454 per 40g, it is the most accessible product in the Yame range and one of the most distinctive: a gyokuro-influenced powder that brings the sweetness and floral depth of Yame's shade-grown tradition to lattes, clear-style preparations, and everyday usucha in a convenient, versatile format.\u003c\/p\u003e\n\u003ch2\u003eAbout Yame Gyokuro Powder\u003c\/h2\u003e\n\u003cp\u003eYame Gyokuro Powder is part of our Blended Matcha collection and is a Chaseki Private Label product - crafted using Yame, Fukuoka-sourced gyokuro-influenced tea and sold exclusively under the Chaseki brand.\u003c\/p\u003e\n\u003cp\u003eGyokuro is Japan's most shaded, most umami-rich green tea category. When the underlying material for a matcha powder carries gyokuro character, the result is a powder that is noticeably sweeter, more floral, and smoother than standard culinary or ceremonial matcha. Yame Gyokuro Powder brings those qualities in an accessible, versatile format: the delicate floral and creamy sweetness of shade-grown Yame tea, ready to dissolve directly into milk, smoothies, or water.\u003c\/p\u003e\n\u003cp\u003eIt is not a straight tencha matcha - it is a blended powder calibrated for convenience and broad application while retaining the distinctive character of Yame's gyokuro heritage.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Smooth, lively \u003cstrong\u003eFinish:\u003c\/strong\u003e Medium, sweet \u003cstrong\u003eCharacter:\u003c\/strong\u003e Floral, creamy sweet, buttered corn, nuts, delicate flowers \u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYame Gyokuro Powder opens with a smooth, lively mouthfeel - lighter than standard matcha in texture, but with a natural sweetness and floral complexity that immediately distinguishes it. Notes of green vegetables ground the character. Buttered corn adds a warm, caramelized sweetness. Nut impressions add gentle depth. Delicate flowers - the floral quality characteristic of shade-grown Yame - run through the mid-palate and into the finish, clean and aromatic. The overall impression is sweet, smooth, and lively - a matcha alternative with genuine character.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Yame Gyokuro Powder\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBest suited for:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMatcha lattes (hot and iced)\u003c\/li\u003e\n\u003cli\u003eClear-style preparations\u003c\/li\u003e\n\u003cli\u003eUsucha\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYame Gyokuro Powder's smooth, floral, and sweet character makes it particularly well suited to lattes where its natural sweetness reduces the need for added sweetener. In clear-style preparations, the delicate floral notes and buttered corn sweetness are vivid and refreshing. In usucha, the smooth mouthfeel and floral complexity produce a gentle, approachable bowl.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eImportant distinction:\u003c\/strong\u003e Yame Gyokuro Powder is a blended powder, not a straight tencha matcha. It does not behave identically to traditional ceremonial matcha in a chasen-whisked bowl - the texture and suspension are different. Best used in situations where the floral sweetness and convenience matter more than strict traditional preparation.\u003c\/p\u003e\n\u003ch2\u003eHow It Compares\u003c\/h2\u003e\n\u003cp\u003eYame Gyokuro Powder is unique in the Chaseki range. It is not positioned against the culinary matchas (Shunju, Kotobuki, Meian) which are tencha-based and more assertive. It is not positioned against the ceremonial matchas which are designed for traditional preparation with more body. It occupies its own lane: a floral, sweet, smooth powder for those who want gyokuro-influenced character in a versatile everyday format at an accessible price.\u003c\/p\u003e\n\u003cp\u003eFor those who enjoy the floral, sweet, smooth character and want to explore traditional gyokuro as a brewed loose-leaf tea, \u003ca href=\"\/products\/tsuki-no-hikari\"\u003eTsuki No Hikari\u003c\/a\u003e from the Shogyokuen gyokuro range is the natural extension.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eYame Gyokuro Powder is a Chaseki Private Label product, crafted by Kogano Yamecha - a revered Yame tea producer whose methods trace back centuries and whose matcha and sencha are among the most awarded in the region - and sold exclusively under the Chaseki brand. Yame is one of Japan's most prestigious gyokuro-producing regions, accounting for more than half of all gyokuro sold in Japan, with centuries of shade-grown cultivation expertise.\u003c\/p\u003e\n\u003cp\u003eChaseki has specialized in Japanese matcha since November 2018 and has supplied Thailand's professional tea industry since 2020, training more than 2,500 students through workshops on matcha preparation, sourcing, and business.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e40g pouch\u003c\/li\u003e\n\u003cli\u003e100g, 250g, 500g, and 1,000g pouches\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStarting at THB 454 per 40g. Wholesale pricing available for verified B2B accounts.\u003c\/p\u003e\n\u003ch2\u003eFAQs\u003c\/h2\u003e\n\u003ch4\u003eWhat is gyokuro-influenced powder?\u003c\/h4\u003e\n\u003cp\u003eGyokuro is Japan's most shaded tea category, known for deep umami, natural sweetness, and floral complexity. A gyokuro-influenced powder uses tea that carries these shade-grown qualities - making the resulting powder noticeably sweeter, more floral, and smoother than standard matcha made from regular-grade tencha.\u003c\/p\u003e\n\u003ch4\u003eHow is Yame Gyokuro Powder different from regular matcha?\u003c\/h4\u003e\n\u003cp\u003eRegular matcha is made from tencha (shade-grown, steamed, unrolled leaf). Yame Gyokuro Powder is a blended powder with gyokuro character - floral, creamy sweet, smooth, and lively. It is not a traditional tencha matcha and behaves differently in preparation. Suited to lattes, clear-style, and casual usucha rather than strict ceremonial use.\u003c\/p\u003e\n\u003ch4\u003eIs Yame Gyokuro Powder good for lattes?\u003c\/h4\u003e\n\u003cp\u003eYes - one of its best applications. The natural sweetness and floral character translate well in milk, reducing the need for added sweetener. A smooth, distinctively floral latte at an accessible price.\u003c\/p\u003e\n\u003ch4\u003eCan I use it for traditional matcha ceremonies?\u003c\/h4\u003e\n\u003cp\u003eYame Gyokuro Powder is a blended powder and is not suited to strict traditional preparation. For ceremonial use, choose from the Yame Ceremonial range starting with \u003ca href=\"\/products\/fukusho\"\u003eFukusho\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e(Standard boilerplate FAQs)\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/fukusho\"\u003eFukusho\u003c\/a\u003e - entry Yame ceremonial for traditional preparation\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/tsuki-no-hikari\"\u003eTsuki No Hikari\u003c\/a\u003e - entry Shogyokuen gyokuro for the brewed loose-leaf gyokuro experience\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/shunju\"\u003eShunju\u003c\/a\u003e - Yame culinary matcha for comparison\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Chaseki Tea","offers":[{"title":"40g","offer_id":47868867870877,"sku":"KOG-GYP-40P","price":454.0,"currency_code":"THB","in_stock":true},{"title":"100g","offer_id":47868867903645,"sku":"KOG-GYP-100P","price":1008.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868867936413,"sku":"KOG-GYP-250P","price":2240.0,"currency_code":"THB","in_stock":true},{"title":"500g","offer_id":47868867969181,"sku":"KOG-GYP-500P","price":3982.0,"currency_code":"THB","in_stock":true},{"title":"1000g","offer_id":47868868001949,"sku":"KOG-GYP-1000S","price":7079.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/yame-gyokuro-40g_jpg_99e4f3f4-0224-47cb-974a-f29ebd293d01.jpg?v=1777144854"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/collections\/Tea_fields_200118_0011.jpg?v=1765962653","url":"https:\/\/store.chaseki.com\/collections\/japanese-green-tea.oembed?page=2","provider":"Chaseki Specialty Matcha","version":"1.0","type":"link"}