{"product_id":"izumi-no-shiro","title":"Izumi No Shiro - Okumidori Ceremonial Matcha from Uji, Kyoto","description":"\u003cstrong\u003eIzumi No Shiro - Okumidori Ceremonial Matcha from Uji, Kyoto\u003c\/strong\u003e\n\u003cp\u003eIzumi No Shiro is a single-cultivar Okumidori ceremonial matcha from Uji, Kyoto, produced by Shogyokuen - a family-run tea factory established in 1827. Clean, bright, and distinctly green in character, it carries the honest expression of the Okumidori cultivar without interference - fresh-cut grass, young pea, a subtle saltiness, and a slight astringency that resolves into natural sweetness. It is a matcha for those who prefer precision over richness, and clarity over depth.\u003c\/p\u003e\n\u003ch2\u003eAbout Izumi No Shiro\u003c\/h2\u003e\n\u003cp\u003eIzumi No Shiro is part of our Ceremonial Matcha collection and is made exclusively from Okumidori cultivar tencha, sourced from Uji, Kyoto. Okumidori is prized for its deep green color, clean vegetal structure, and lighter mouthfeel - a cultivar that expresses the fresh, grassy side of Japanese matcha rather than its heavier, umami-forward qualities.\u003c\/p\u003e\n\u003cp\u003eAs a single-cultivar matcha, Izumi No Shiro shows Okumidori's character honestly. There is no blending to soften edges or deepen sweetness. What you get is the cultivar as it is - clean, structured, and refreshing. It is particularly well suited to clear-style preparations, usucha, and iced matcha where that clarity is an asset.\u003c\/p\u003e\n\u003ch2\u003eTaste Profile\u003c\/h2\u003e\n\u003cstrong\u003eMouthfeel:\u003c\/strong\u003e Light to medium, clean\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium, bright\n\u003cstrong\u003eUmami:\u003c\/strong\u003e Moderate\n\u003cstrong\u003eAstringency:\u003c\/strong\u003e Slight, resolves into sweetness\n\u003cstrong\u003eFlavor Notes\u003c\/strong\u003e\n\u003cp\u003eIzumi No Shiro opens with a light to medium body and a clean, bright finish. Fresh-cut grass defines the entry note clearly, accompanied by the gentle sweetness of young green pea. A subtle saltiness runs through the mid-palate - a quality characteristic of Okumidori - giving the matcha a clean, almost marine edge without heaviness. Slight astringency is present on entry and resolves quickly into a mild natural sweetness. The finish is bright, clean, and refreshing, with no lingering bitterness.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Izumi No Shiro\u003c\/h2\u003e\n\u003cstrong\u003eBest suited for:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eUsucha\u003c\/li\u003e\n\u003cli\u003eClear-style preparations\u003c\/li\u003e\n\u003cli\u003eIced matcha and cold whisk\u003c\/li\u003e\n\u003cli\u003eLatte (suited for lighter latte profiles)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIzumi No Shiro shines in preparations where its clean, bright character is front and center. In usucha, its Okumidori clarity comes through without distraction. Iced and clear-style, the fresh-cut grass and saline notes are especially vivid and refreshing. For cafés building a specialty matcha menu that highlights single-cultivar character, Izumi No Shiro pairs well alongside a richer, umami-forward option like \u003ca href=\"\/products\/toyo-mukashi\"\u003eToyo Mukashi\u003c\/a\u003e to cover the full range of customer preferences.\u003c\/p\u003e\n\u003ch2\u003eHow Izumi No Shiro Compares\u003c\/h2\u003e\n\u003cp\u003eIf you prefer a richer, more umami-forward ceremonial matcha with a smoother mouthfeel, \u003ca href=\"\/products\/toyo-mukashi\"\u003eToyo Mukashi\u003c\/a\u003e (Samidori) is the natural comparison - deeper, savory, and more layered. If you want a fresher, simpler entry point, \u003ca href=\"\/products\/ima-mukashi\"\u003eIma Mukashi\u003c\/a\u003e (Yabukita) sits one step below in price and complexity. For a step up in cultivar depth and concentration, \u003ca href=\"\/products\/hatsu-mukashi\"\u003eHatsu Mukashi\u003c\/a\u003e or \u003ca href=\"\/products\/chiyo-mukashi\"\u003eChiyo Mukashi\u003c\/a\u003e take the ceremonial range further. Izumi No Shiro holds its own lane: the cleanest, most precise single-cultivar expression in the Shogyokuen mid-range.\u003c\/p\u003e\n\u003ch2\u003eOrigin \u0026amp; Sourcing\u003c\/h2\u003e\n\u003cp\u003eIzumi No Shiro is produced by Shogyokuen, a family-run tea factory established in 1827 and led today by master blender Hiroshi Kobayashi. The Okumidori tencha originates from Uji, Kyoto, and is refined in Kyotanabe, Kyoto, where generations of blending and production expertise shape every batch.\u003c\/p\u003e\n\u003cp\u003eChaseki holds exclusive Thailand distribution rights for Shogyokuen's full matcha range - a direct relationship that ensures transparent cultivar information, consistent harvest quality, and no intermediaries between the source and your cup. Every can and pouch of Izumi No Shiro sold in Thailand traces back to a single, verified producer.\u003c\/p\u003e\n\u003ch2\u003eTrusted by Thailand's Matcha Community\u003c\/h2\u003e\n\u003cp\u003eIzumi No Shiro is served daily across cafés, teahouses, and specialty matcha bars throughout Thailand. Chaseki has specialized in Japanese matcha since November 2018 and has supplied Thailand's professional tea industry since 2020, training more than 2,500 students through workshops on matcha preparation, sourcing, and business. Its single-cultivar clarity makes it a consistent recommendation for customers who ask for something clean and precise.\u003c\/p\u003e\n\u003ch2\u003eSizes \u0026amp; Packaging\u003c\/h2\u003e\n\u003cp\u003eIzumi No Shiro is available in multiple formats:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e40g can for home preparation\u003c\/li\u003e\n\u003cli\u003e100g, 250g, 500g, and 1,000g pouches for cafés and professional kitchens\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStarting at THB 1,070 for the 40g can. Wholesale pricing available for verified B2B accounts.\u003c\/p\u003e\n\u003ch2\u003eHow to Store Matcha\u003c\/h2\u003e\n\u003cp\u003eStore Izumi No Shiro in the fridge or freezer, sealed in its original packaging or an airtight container. Keep away from strong-smelling foods. Return to room temperature before opening to avoid condensation. See FAQ 4 below for full storage guidance.\u003c\/p\u003e\n\u003ch2\u003eLearn More\u003c\/h2\u003e\n\u003cp\u003eCurious about single-cultivar matcha or how to prepare a clean usucha? Visit our \u003ca href=\"\/pages\/learn\"\u003eeducational library and video tutorials\u003c\/a\u003e to deepen your matcha knowledge.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003ch4\u003eWhat makes Izumi No Shiro different from Toyo Mukashi?\u003c\/h4\u003e\n\u003cp\u003eBoth are single-cultivar ceremonial matchas from Shogyokuen, but they express very different characters. Izumi No Shiro uses Okumidori - greener, more vegetal, with a clean saline edge. \u003ca href=\"\/products\/toyo-mukashi\"\u003eToyo Mukashi\u003c\/a\u003e uses Samidori - smoother, richer, and more umami-forward. Izumi No Shiro suits those who prefer a bright, clean profile. Toyo Mukashi suits those who want a deeper, more savory cup.\u003c\/p\u003e\n\u003ch4\u003eIs Izumi No Shiro good for iced matcha?\u003c\/h4\u003e\n\u003cp\u003eYes. Its clean, bright vegetal character and saline edge stay vivid and refreshing when cold, making it an excellent choice for clear-style iced matcha and cold whisk preparations. The lighter body also works well over ice without dilution issues.\u003c\/p\u003e\n\u003ch4\u003eWhat is the Okumidori cultivar?\u003c\/h4\u003e\n\u003cp\u003eOkumidori is a Japanese tea cultivar prized for its deep green color, clean vegetal character, and structural clarity. In matcha form, it typically shows notes of fresh-cut grass, edamame-like sweetness, and a distinctive mineral quality - one of the more precise and distinctive single-cultivar options in the ceremonial range.\u003c\/p\u003e\n\u003ch4\u003eCan I use Izumi No Shiro for lattes?\u003c\/h4\u003e\n\u003cp\u003eYes. It works in lattes and holds its fresh-cut grass and vegetal character in milk. However, its lighter body means it is better suited to clear-style, usucha, and iced preparations where its clean profile shines. For high-volume latte use, our \u003ca href=\"\/collections\/latte-matcha\"\u003eLatte Matcha range\u003c\/a\u003e or \u003ca href=\"\/products\/seifu\"\u003eSeifu\u003c\/a\u003e will perform more consistently and offer better value per gram.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between Ceremonial, Daily, and Latte Matcha?\u003c\/h4\u003e\n\u003cp\u003eAt Chaseki, matcha is categorized by intended use rather than by a single quality label. Ceremonial Matcha is crafted for traditional preparation such as usucha and koicha, offering depth, balance, and refined structure. Daily Matcha is designed for regular enjoyment, combining good umami with freshness and versatility. Latte Matcha is selected for milk-based and cold preparations, where clarity, smoothness, and consistency are key.\u003c\/p\u003e\n\u003ch4\u003eIs this matcha suitable for beginners?\u003c\/h4\u003e\n\u003cp\u003eYes. All Chaseki matcha is suitable for beginners. Daily Matcha and Latte Matcha are especially approachable, while Ceremonial Matcha offers a deeper experience for those interested in traditional preparation.\u003c\/p\u003e\n\u003ch4\u003eHow should I choose the right matcha for my use?\u003c\/h4\u003e\n\u003cp\u003eIf you enjoy traditional preparation with water, start with Ceremonial or Daily Matcha. If you plan to prepare matcha lattes, cold whisk matcha, or mixed drinks, Latte Matcha or Daily Matcha is the best choice.\u003c\/p\u003e\n\u003ch4\u003eHow should I store matcha properly?\u003c\/h4\u003e\n\u003cp\u003eMatcha should be stored in the fridge or freezer to protect it from light, heat, and oxygen. In the fridge, matcha stays fresh for up to four months after opening. In the freezer, it can maintain quality for over one year if kept unopened or well sealed. Always store in an airtight container and return to room temperature before opening.\u003c\/p\u003e\n\u003ch4\u003eDoes matcha contain caffeine?\u003c\/h4\u003e\n\u003cp\u003eYes. Matcha naturally contains caffeine as well as L-theanine, which contributes to a calmer, more sustained energy compared to coffee.\u003c\/p\u003e\n\u003ch4\u003eIs Chaseki matcha sourced directly from Japan?\u003c\/h4\u003e\n\u003cp\u003eYes. All Chaseki matcha is sourced from established tea producers in Japan, working with small and medium-sized tea farms and factories.\u003c\/p\u003e\n\u003ch4\u003eIs this matcha suitable for cafes and professional use?\u003c\/h4\u003e\n\u003cp\u003eYes. Many Chaseki matcha products are available in larger formats and are used by cafes, restaurants, and professional kitchens.\u003c\/p\u003e\n\u003ch4\u003eWhat is the difference between single-cultivar and blended matcha?\u003c\/h4\u003e\n\u003cp\u003eSingle-cultivar matcha highlights one cultivar's specific characteristics. Blended matcha combines multiple cultivars to achieve balance, consistency, or a specific flavor profile. Both styles are used intentionally.\u003c\/p\u003e\n\u003ch2\u003eRelated Products\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/toyo-mukashi\"\u003eToyo Mukashi\u003c\/a\u003e - richer, more umami-forward Samidori single-cultivar ceremonial matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/ima-mukashi\"\u003eIma Mukashi\u003c\/a\u003e - entry-level Yabukita ceremonial matcha for a fresher, simpler profile\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/products\/hatsu-mukashi\"\u003eHatsu Mukashi\u003c\/a\u003e - a Samidori + Saemidori blend with more body and depth\u003c\/li\u003e\n\u003cli\u003e\n\u003ca href=\"\/pages\/how-to-prepare-usucha\"\u003eHow to Prepare Usucha\u003c\/a\u003e - our guide to making a clean bowl at home\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shogyokuen","offers":[{"title":"40g","offer_id":47868855353501,"sku":"SHO-MAT-INS-40S","price":1070.0,"currency_code":"THB","in_stock":true},{"title":"100g","offer_id":47868855386269,"sku":"SHO-MAT-INS-100P","price":1945.0,"currency_code":"THB","in_stock":true},{"title":"250g","offer_id":47868855419037,"sku":"SHO-MAT-INS-250P","price":4321.0,"currency_code":"THB","in_stock":true},{"title":"500g","offer_id":47868855451805,"sku":"SHO-MAT-INS-500P","price":7681.0,"currency_code":"THB","in_stock":true},{"title":"1000g","offer_id":47868855484573,"sku":"SHO-MAT-INS-1000S","price":13655.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0347\/1228\/9412\/files\/izumi-no-shiro-40g.jpg?v=1777112990","url":"https:\/\/store.chaseki.com\/products\/izumi-no-shiro","provider":"Chaseki Specialty Matcha","version":"1.0","type":"link"}